Assistant Brand Manager

5 months ago

Mississauga, Canada Campbell Soup Company Full time

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Assistant Brand Manager - Soup Team

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell - Care, Character, Collaboration, Competitiveness, Creativity - demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life _Connecting People Through Food They Love._

We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).

General Summary

Supports the Brand Team in delivering key business objectives which includes launching innovation, executing best in class advertising plans and analyzing data to help set future strategies.

Primary Responsibilities:
Manage Execution of Advertising plans (Integrated Marketing Communications) (10%)
- Provide brand/business context to integrated agency team from briefing to execution to help inform strong plans
- Lead process management of integrated marketing communication (IMC) plans, including managing timeline and ensuring key milestones are met
- Collaborate closely with agencies and internal media team to lead execution of best-in-class marketing activations, ensuring the voice of the consumer and brand are represented
- Understand how various elements of the plan work together, and share out plans with broader organization on a routine basis
- Evaluate effectiveness of campaign elements and provide recommendations on how these findings should impact future advertising plans

Lead New Product Launches (Innovation) (30%)
- Own the development and presentation of innovation business cases to senior leadership
- Collaborate with cross functional teams to ensure key milestones (gating) of commercialization process are achieved, while understanding the broader picture of what is needed to drive innovation success
- Track innovation performance, and advise on support plans as needed to meet objectives
- Execute strong launch plans in and out of store

Contribute to Delivery of the Annual Operating Plan (Business Management) (30%)
- Derive information from a variety of data sources (consumer research, competitive reviews, digital analytics, Nielsen) and turn them into actionable insights
- Own the management of budget, ensuring spend is efficient, and provide ongoing forecasting and management
- Provide inputs to broader team throughout Integrated Business Planning (IBP) process (consumption, innovation tracking, market trends)
- Provide support and engage in various culture building initiatives and activities aligned to strategic objectives

Contribute to the development of strategic business plans (Strategic Brand Planning) (30%)
- Collaborate with brand team to deeply understand current business performance, evaluate key risks and opportunities and provide recommendations on how these should inform long term strategic pans
- Engage key counterparts cross-functionally and in different geographies to drive productivity and understand potential synergies

Provide key analysis to inform the development of the Situation Assessment, Strategic Plan and Brand Plan

Why choose Campbell’s for your next opportunity?
- GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you’ll be a direct contributor to the company’s success and your voice will be heard.
- HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.
- COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
- INCLUSIVE CULTURE: “Inclusion and diversity at all levels of the business are critical for achieving our s

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