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Account Executive

4 weeks ago

Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time
Account Executive - Brand Communications

Toronto, Canada

Overview

Porter Novelli is a global communication company with offices across the US and internationally in London, Mexico City, and Toronto. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant and inclusive environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table. Our company culture is built upon our five core values: Accountability, Courage, Curiosity, Diversity + Inclusion, and Excellence.

The Role

The Account Executive | Healthcare will join a dynamic Healthcare team, which is Porter Novelli's largest practice globally. As an Account Executive on our team, you will be provided with a clearly defined and well-supported path for career growth. Overall, the work is an interesting blend of science and data, product, disease education, advocacy and issues management.

What You Will Be Doing

Account Support and Client Relations

  1. Manage account administration tasks, such as creating call agendas, recaps, and activity reports, while maintaining and updating project timelines to ensure deliverables remain on track and require minimal edits from supervisors.
  2. Synthesize research to develop first drafts of client materials, such as key message documents, press releases, social content, Q&A documents, pitch letters, and media lists, while proofreading and fact-checking to ensure accuracy and polish.
  3. Create influencer marketing materials, including drafting influencer briefs, managing contracts, and working directly with influencer and senior account counsel to review content and edit content so it ensures alignment with campaign goals and brand guidelines.
  4. Actively engage in internal and client meetings, and effectively summarize key outcomes to drive actionable next steps.
  5. Proactively anticipate team and client needs and flag potential risks.
  6. Support and staff client events as needed.
  7. Support new business initiatives through research and creative brainstorming contributions.

Influencer & Media Relations

  1. Demonstrate a strong understanding of the evolving media and influencer landscape, leveraging tools such as Talkwalker, Cision, Stat Social, and Sprout to identify trends and opportunities that align with client objectives.
  2. Conduct research and build relationships with influencers, influencer agencies, and media outlets to support campaign planning and execution.
  3. Participate in brainstorming sessions and manage the creation of gifted mailers and the influencer seeding process, ensuring all activities are executed to secure earned social coverage. Activities include, but are not limited to, sourcing mailer elements, assembling dozens of mailers, total logistics management, handling and managing product boxes, coordinating with building facilities and courier vendor partners.
  4. Craft compelling pitches, develop and update targeted media lists, and secure measurable results through successful story placements.
  5. Monitor cultural and media trends to provide actionable insights and identify authentic opportunities for client engagement.
  6. Prepare comprehensive client reports, including KPI metrics, executive summaries, and influencer marketing activity overviews.

About You

  1. 1-3 years of experience in a communications role, with a focus on working with consumer brands, including both paid and earned influencer marketing. Experience in an agency environment and supporting in-person media and influencer events is a plus.
  2. Passion for delivering high-quality work with strong attention to detail, excellent task management skills, and the ability to prioritize multiple responsibilities while bringing creative and unique approaches to problem-solving.
  3. Desire to work in an inclusive work environment and participate in DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives.
  4. Demonstrates professionalism through punctuality, reliability, and proactive engagement while maintaining self-motivation in pursuing personal and professional growth. Toronto-based, with flexibility to provide on-site client support and travel within Canada as needed.
  5. French-speaking abilities are considered an asset.

Why Join Us

Dynamic Environment: Thrive in a collaborative and fast-paced environment where your ideas are valued, your vision is implemented, and your contributions make a difference.

Professional Growth: We're committed to your development and offer opportunities for advancement and ongoing learning.

Exciting Clients: Dedicate your time to one of our most important clients while getting experience spanning the consumer lifestyle and visibility into the food and wellness industries.

Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, gender identity and expression, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual's ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.

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