Vice President, Brand

4 months ago


Old Toronto, Canada CLevelCrossing Full time
p>We’re searching for an innovative VP of Marketing to join our agency. If you’re right for this role, then you’ll definitely have a passion for developing brand and marketing strategy, setting and achieving targets aligned with broader business goals, establishing relationships with press and internal client teams, and leading the Marketing and Comms team. You’ve got a crystal-clear view of the digital landscape, and you’re eager to guide our overall marketing plan across brand, media, public relations, market research, issues management, crisis communication, awards, and marketing-related customer relationship and engagement activities—all essential to building our agency’s brand reputation and expanding awareness across the industry. You’re also a gifted leader, ready to directly oversee our small-but-mighty marketing and comms team while working closely and collaboratively with our business development team.

You’re no stranger to marketing. In fact, you’ve got extensive marketing experience (in a digital agency setting, no less) and the ability to make decisions under pressure. A place where we inspire one another to think bigger, push harder, and take the right risks. p>

So, if this all sounds good to you—and if you consider yourself an entrepreneurial self-starter with an ability to handle strategic brand management, review budgets, set goals, and shape our image in the marketplace—come talk to us


You will:
  1. Analyze existing branding and marketing strategies and improve upon them.
  2. Report to the agency CEO and work closely to define overall strategic direction.
  3. Lead a capable marketing team and delegate tasks fairly.
  4. Hands-on execution of key marketing tasks e.g., li>
  5. Conduct market research and implement new strategies based on findings.
  6. Supervise marketing events and launches and use these spaces to network with industry professionals.
  7. Assist with the recruitment, training, and onboarding of new staff.

You have:
  1. BSc in marketing, branding, business, PR, or a similar field.
  2. Superb marketing and research skills.
  3. Knowledge and practical experience with SEO, digital marketing tools, and related software.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to us.



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