Vice President, Brand Marketing

2 weeks ago


Old Toronto, Canada ExecThread Full time
p>The Company is seeking a Vice President of Growth Marketing to play a pivotal role in driving customer acquisition and revenue growth on a global scale. The successful candidate will be responsible for leading a team of channel marketers, web marketers, and partner marketing professionals to deliver new revenue goals and performance marketing plans. This executive will work closely with the sales team to forecast acquisition goals, manage budgets, and ensure year-over-year growth.

Key responsibilities include developing and implementing marketing strategies, managing a significant advertising budget, and owning the website strategy to enhance conversion and meet brand goals. The role also involves launching and overseeing marketing campaigns across various channels, conducting A/B tests, and working with the IT team to select and implement the marketing technology stack.

Applicants for the VP of Growth Marketing position at the company should have a minimum of 15 years of experience in B2B and small business acquisition marketing, with a strong background in both paid and owned channels. A proven track record of managing a team and achieving goals at the C-suite level is essential, as is global experience and the ability to optimize campaigns based on regional market insights.

The ideal candidate will have a Bachelor's degree in business or a related field, with an MBA preferred, and be adept at using a range of marketing tools and technologies. Strong quantitative skills, excellent marketing techniques, and a passion for the mission and sustainability space are also required. The role demands a hands-on approach, with experience in SEO, SEM, ABM, social, display, programmatic, and other marketing channels, as well as a demonstrated ability to manage a P&L and work with analytics and rev ops teams.



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