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Adobe Analytics Specialist

3 months ago

Saint John, Canada TV2 Consulting Full time

TV2 is seeking a talented Adobe Analytics Specialist to join our team. As an Adobe Analytics Specialist, you will play a crucial role in leveraging data to drive business insights, optimize digital marketing campaigns, and enhance user experiences across our digital platforms. You will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

Responsibilities
  • Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems.
  • Experience with all aspects of the Analytics lifecycle including design, implementation, and maintenance of digital analytics solutions and products.
  • Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
  • Build dashboards and reports to enable various functional teams to make better, more informed decisions and evaluate their performance.
  • Web development skills including JavaScript and jQuery.
  • Strong understanding of JavaScript, Node.js, DOM manipulation, web markup, including HTML5 and CSS3.
  • Expertise with tag management tools (DTM, Adobe Launch).
  • Ensure the consistency of tags across all properties.
  • Manage cost/server calls usage to minimize Adobe annual costs.
  • Assist users with admin tasks (new variable implementation, launching new properties setup, etc.).
  • Validation/testing of tagging (sanity check of tagging).
  • Deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
  • Strong understanding of JSON structures and best practices.
  • Strong understanding of Native Mobile development standards.
  • Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration.
Requirements
  • University degree in Computer Science or IT, or equivalent work experience.
  • Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.
  • Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM).
  • Knowledge of Adobe Analytics variables and their setup.
  • 5 years of experience in Adobe Analytics Requirements Gathering.
  • 5 years of experience in Producing Implementation Guides.
  • 5 years of experience in Adobe Analytics QA and debugging.
  • Knowledge of JavaScript, HTML, and CSS.
  • Ability to create dashboards in Workspace (with segments and calculated metrics).
  • Knowledge of Adobe Analytics Admin Console (rights for different products, product profiles, and user profiles).
  • Strong analytical, judgment, and conceptual ability is critical.
  • Excellent communication skills and ability to interact with all levels of end users and technical resources.
  • Data and detail-oriented.
  • Autonomous and proactive.
  • Ability to provide ongoing insights on issues and initiatives.
  • 5+ years' experience building dashboards and custom reports to derive business insights from raw data.
  • 5+ years' experience implementing tracking solutions in Adobe Analytics or Google Analytics.
  • Solid understanding of HTML/JavaScript and Tag Management tools such as Adobe DTM (Bonus if you've coded before).
  • Knowledge of common web and mobile analytics best practices.
Benefits
  • Type of job: Temporary Contractor - 1 year.
  • Date candidate required: Immediate.
  • Location: Saint John, NB.
  • Work hours are Monday - Friday, normal 37.5 hour week.
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