Product Marketing Specialist

2 months ago

Old Toronto, Canada Supermove Full time

Product Marketing Specialist (Remote)Full-Time | (Remote)

About Supermove

At Supermove, our mission is to make moving faster, cheaper, and delightful for everyone. Supermove gives movers and their customers easy, digital tools to manage their moves, through the power of AI and automation. We built our products through conversations with and feedback from movers who were frustrated with inefficient systems, legacy software, pen and paper. Now, we offer a centralized platform designed to make everything from lead capture to reporting simple, streamlined, and fully digital.

Hundreds of business owners trust Supermove to digitize their moving business, and help them save time, money, and scale their business.

Working with Supermove

We are a customer-driven team that tackles problems with empathy and logical reasoning. We aim to truly solve problems for our customers and accomplish this through a thorough process of problem discovery, user research, user testing, and iteration.

Quick Facts:

— We have closed our series A round raising $18M led by a16z - read more about ithere.

— Our team comprises of Pinterest, Asana, Facebook, Procore and Uber alums.

— We handle millions of dollars of moves each month and we're growing faster than ever.

Role & Responsibilities

You will work with the VP Marketing to level-up Supermove’s position in the market. You will sit at the intersection of marketing, sales, product and customer experience. You will become a product evangelist, helping us meet our revenue targets by effectively demonstrating the value of our products to the market.As a Product Marketing Specialist at Supermove, you will play a pivotal role in driving the success by effectively positioning and promoting our products in the moving and storage industry. This role requires a strong blend of strategic thinking, product knowledge, customer empathy and marketing expertise. The ideal candidate must be analytical but also good at synthesizing and telling a captivating story to a unique audience.

— Understand and support our GTM teams; train them on the problems we solve for our customers

— Create compelling and persuasive product marketing collateral, including sales enablement materials, product pages, presentations, and customer stories

— Support the development and execution of go-to-market plans for new product launches and expansion into new use cases

— Lead customer research, synthesize insights, and develop deep expertise in target customer segments, verticals, personas, and use cases

— Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product optimization and new growth initiatives

— Work with Marketing to ensure consistent messaging across channels and talk tracks for events and speaking opportunities

— Collaborate with cross-functional teams including Product, Sales, Customer Experience, and Marketing to gather product information, conduct market research, and refine messaging and positioning.

— Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.

Competencies

— You are an excellent, curious problem solver who starts with why and is able to work relentlessly to remove obstacles and barriers.

— You are a great communicator, and enjoy running training and enablement sessions (for both teammates and customers)

— You are curious and empathetic to learn about the moving industry and why they can be adverse to change, specifically when it comes to adopting tech.

— You are incredibly driven, and willing to run through walls to realize our vision.

— You are a really fast learner. You will pick up tools to find speed in execution, ask for help when needed, and be great at managing yourself to get work done and be proud of it.

— You bring your personality, interests, and passions to work

Skills & Experience

— 1-3 years in a product marketing, sales enablement, or customer success role for a software or transportation company.

— Experience managing cross-functional projects is essential

Bonus points if you’ve worked in the moving industry.

Why Join Supermove

— Large amount of ownership within the first 3 months of joining.

— Be a part of a fast-growing marketing team with lots of opportunity to grow your career.

— Many problems to solve. Our customers' daily operations include hundreds of problems that we could solve.

— Being able to lead the market with the best content and resources for the industry.

Why Supermove

We create an organizational culture where we are transparent, people feel comfortable being themselves, ensuring everyone is heard and listened to. As an Equal Opportunity Employer, we mitigate bias across our hiring process: consistent hiring practices and working towards fair treatment, access, and opportunities for all individuals.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

You will rewrite an entire industry.

You will introduce innovative technology to redesign the moving industry's daily workflows from the ground up. By coming up with new strategies to grow our customer base, you will provide these businesses time, revenue, and speed – radically uplifting the entire moving experience.

You will likely determine the fate of our company

As one of Supermove's first members of the sales team, you will scale our product to thousands of companies. You have a big upside if we execute well, and we can't do this without you.

You will work with a smart and action-oriented team

At Supermove, we are trying to do what's nearly impossible – to create an enduring and iconic company. We are relentless and ambitious with all of our goals. We move extremely quickly and prefer to iterate rather than deliberate. We always operate with full trust and transparency, knowing that our top priority is to achieve our vision to the best of our ability.

Additional Perks & Benefits:

Market comp, medical, vision, dental.

Remote first with shared offices in select cities.

Provide direct input to overall company strategy.

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