Demand Generation Marketing Manager

1 month ago

Ottawa, Canada Fortinet Full time
Description
We are looking for experienced rock star integrated marketer to join the Demand Generation Marketing team. Reporting to the Director, Demand Generation, this is a critical role on a growing team responsible for building and executing integrated enterprise marketing campaigns to drive marketing-sourced and influenced revenue. We're looking for a marketer with a keen understanding of IT buyer behavior, B2B buyers/buying groups, and nuances of distinct personas. This marketer will have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel marketing campaigns.

What will you do:
  • • Conceptualize and execute compelling integrated marketing campaigns • Own end-to-end execution of each program ensuring the right stakeholders are involved and deliver on time and budget • Measure and optimize campaigns based on critical metrics like sourced and influenced pipeline and revenue • Communicate effectively up and across teams to inform and make aware of campaigns and results (post launch) • Coordinate effectively with cross-functional teams, including Demand Gen, Sales, Product Marketing, Corporate Marketing, Sales Enablement and outside agencies • Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels • Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy • Collaborate with internal stakeholders to translate campaign performance into reports including marketing briefs, competitive analyses, and campaign recap deck


What you bring to Fortinet:
  • • 3-5 years of experience in integrated marketing • Experience aligning on strategic direction and supporting global promotional strategy that requires input from multiple teams • Able to draw insights from data and create compelling campaigns that align with company goals • A good balance of creative, strategic and operational thinking • Proven ability to execute and deliver projects successfully in a dynamic fast paced environment • Strong knowledge of SalesForce reporting and experience with Pardot or Eloqua • Experience with WorkFront helpful • Detail-oriented with outstanding organizational skills • Strong writing and verbal communication skills • Able to jump between strategy and hands-on execution seamlessly • Solid analytical skills

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