Demand Generation Manager

4 weeks ago

Ottawa, Canada ShipHero Full time

At ShipHero we make it easy to manage eCommerce logistics in more ways than one. Our proprietary Warehouse Management Software (WMS) allows our customers to run an efficient warehouse and fulfill customer orders quickly and accurately. Our fulfillment division operates our own warehouses providing fulfillment services for brands across the US and Canada.

We want to put this great technology in the hands of more brands, retailers, and 3PLs to help them grow. As our growth continues, we are looking for a Demand Generation Manager to help us achieve our goals in 2024 and beyond.

This hands-on role is responsible for building and scaling our Demand Generation function to support and accelerate our growth. We’re looking for somebody with creative and technical aptitude, and experience building and executing a variety of different campaign types (direct-response, outbound, branding-building, etc.). At ShipHero, we operate with high integrity, high EQ, an openness to feedback, and a willingness to learn and grow - and we will expect the same from you.

The key metrics this role impacts are:

  • Lead generation (high-intent, as well as developing awareness with high-fit accounts)

Responsibilities:

  • Develop and execute campaigns and programs that drive awareness, engagement, and conversion for ShipHero's WMS.
  • Own the development, optimization, and execution of paid advertising strategies.
  • Focus on campaign ROI to drive a qualified pipeline for sales.
  • Establish a strong relationship with sales and aligning our campaign strategy with sales team activities to support campaigns & events.
  • Collaborate with Sales and Outbound teams on target account list development, and campaigns to reach and activate them.
  • Manage a pipeline of tests and learn initiatives across different channels.
  • Collaborate with the marketing team to build programs and campaigns that support the overall marketing playbook.
  • Provide proactive reporting, analysis, and recommendations to accelerate performance.
  • Manage ad platforms, tech stack, and vendor relationships.
  • Leverage analytics and KPIs to understand program effectiveness and continuously improve lead performance and conversion.
  • Report and communicate KPI results to highlight achievements, identify opportunities and risks, and outline plans for improving demand generation outcomes.
  • Stay up-to-date with industry trends and best practices in demand generation.

Skills and Qualifications:

  • Bachelor’s degree or Post-Secondary education in Marketing, Business, or a related field.
  • 5-7 years experience in B2B Marketing and demand generation with a focus on growth-stage technology companies. Specific experience in SaaS, ABM, and campaign management is preferred.
  • Proven track record of producing high-quality leads and generating sales pipeline.
  • Experience creating demand-generation programs that demonstrate a deep understanding of the buyer and market.
  • Positive and open-minded with excellent problem-solving, strategic thinking skills, and hands-on execution.
  • Team player aligned with organizational objectives while working as an individual contributor.
  • Solid project management skills with the ability to focus on high-impact, high-value initiatives.
  • Knowledge of digital marketing tools, including: CRM software, marketing automation software (MarTech), Google Analytics and LinkedIn advertising.
  • Able to provide effective, constructive feedback.
  • Ability to generate and apply actionable, data-informed insights.
  • Company provided equipment you need to be happy at your job.
  • 4 weeks of PTO + holidays.
  • Mandatory fun time. We mean it. Work-life balance in spades.
  • Robust benefit offerings include Health, Dental, Vision, Life, Accident, Short Term Disability and Critical Illness.

Our Core Values:

  • Do the right thing - Our employees are held to the highest standards. We act with integrity and honesty, embrace accountability, and do what’s right, even when no one is watching.
  • Tenacity - We take a relentless approach in our business: We show up expecting to win every day, obsess about serving our clients and employees, and are driven by results.
  • Have Fun & Be Bold - We support work-life balance and have fun while being our bold and authentic selves.
  • Scrappiness - We do more with less. We are scrappy, determined, resourceful, and relentless in delivering results.

ShipHero would like to thank all applicants for their interest; however, only those selected for an interview will be contacted.

Ship Hero is committed to a diverse and inclusive workplace. ShipHero is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or any other characteristic protected by law. We are committed to providing employment accommodation in accordance with the law. If you require accommodations due to a disability at any stage of our hiring process, please notify our Human Resources Team.

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