Events Marketing Manager

2 weeks ago

Ottawa, Canada Assent Full time

Company Description

Assent is the supply chain sustainability management solution for the world’s most responsible, sustainability-focused complex manufacturers. The #1 business risk for complex manufacturers is hidden. Most supply chains were never built with sustainability in mind, and most manufacturers do not have deep visibility into their supply chain risks while outsourcing the majority of their production. Shaped by regulatory experts, customers and suppliers, Assent is the foundation manufacturers need for cross-enterprise sustainability. At Assent, your work will help bring transparency, sustainability, and fairness to the global community.

We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years As the global leader in supply chain sustainability management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies. In our most recent funding round, we raised $350 Million USD in funding led by Vista Equity Partners. This funding will allow us to continue to scale with purpose, and add exceptional talent to our already remarkable team. Assent is the first North American software company to achieve both B Corporation Certification and Advanced Status with United Nations Global Compact. This reflects our deep commitment to embed sustainability not only across our organization, but as part of how we drive positive impacts for our communities and the customers we serve.

**Job Description**:
As part of the delivery of a fully integrated demand generation strategy, The Event Marketing Manager will plan, market, and execute our sponsorship activations at industry events. The Event Marketing Manager will also grow our presence at sponsored events including connecting elements of programming to our comprehensive event marketing initiatives and optimize the planning and execution of a high-quality event experience. You are a creative thinker, a skilled communicator, and a savvy marketer and negotiator that knows how to roll up your sleeves and execute to get the job done
- Collaborate and communicate with members of the Demand Marketing group to spearhead initiatives focused on lead generation, pipeline acceleration, customer advocacy, and more via the sponsored events channel
- Partner with our Sales teams on setting and achieving events KPIs and ROI metrics in place
- Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics using the available tools
- Establish a comprehensive events calendar by finding and evaluating event and sponsorship opportunities that are aligned with our demand generation and brand awareness goals
- Develop and manage a comprehensive event and sponsorship budget in partnership with the Director of Event Marketing
- Lead all aspects of the planning and execution process for our sponsored events calendar (internal and external facing resources) to enhance visibility, awareness, and enablement of all audiences by using pre
- during
- and post-event marketing tactics.
- Work through cross functional collaboration and alignment with product marketing, Subject Matter Experts (SME) partners to plan, track, and measure program planning including logistics, topic ideation, and pull through marketing initiatives to extend the reach of Assent’s event marketing investments.
- This is not an exhaustive list of duties. Responsibilities may be altered and/or added from time to time to meet business needs._

**Qualifications**:
We strongly value your talent, energy and passion. It will also be valuable to Assent if you have the following qualifications,
- Level of education, training, and experience equivalent to a degree, diploma or post-graduate certificate in communications, marketing, event planning, public relations or a related field.
- 6 - 8+ years of relevant experience in event management and event marketing including relevant experience in B2B marketing (technology products or services strongly preferred).
- Demonstrated success in event management and project management with a focus on operational excellence.
- A willingness to travel and the ability to work independently and autonomously.
- Superior oral and written communication skills with an innate attention to detail.
- Experience working on large-scale (2k+ attendee) events.
- Experience in creating and managing demand generation campaigns
- Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
- Demonstrable history of defining event strategy and executional excellence
- Strategic thinker who can take broad visions and concepts and develop structured plans, actions, and measurable metrics and then execute on those plans
- Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and departments
- An

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