Marketing Operations Manager

2 weeks ago


Ottawa, Canada BlackBerry Full time

Worker Sub-Type:
Regular

**Job Description**:
WHAT YOU WILL DO
- Actively contribute to the development and maintenance of scalable processes that ensure best practices in campaign and lead management, including campaign architecture, segmentation, lead scoring, lead nurturing, data quality, and reporting.
- Evaluate new technologies and process enhancements to improve marketing efforts and campaign execution.
- Oversee campaign set up and tracking of direct response and demand generation campaign activity to ensure attribution to activity source.
- Provide consultation and lead cross-functional teams to address business issues.
- Develop and optimize automated nurture and lead scoring programs, demand gen and ABM programs
- Collaborate with internal stakeholders in strategizing, building, and optimizing complex journeys and experiences.
- Develop and maintain documentation, flowcharts, and roadmaps for workflows and automations.
- Identify process gaps and areas of opportunity for streamlining, automation, and scalability.
- Build out reports and custom dashboards to better measure and optimize marketing activities

WHO WE ARE LOOKING FOR
- 7+ years of experience in Marketing Operations or similar role, preferably in a B2B high growth marketing environment
- Bachelors degree or diploma in a related field
- Highly analytical and able to derive meaning from data through A/B testing and optimization.
- Extremely detail-oriented, with clear and proven track record of cross-functional collaboration to deliver on-time results.
- Ability to think and communicate clearly about complex and technical projects and processes. Skilled at translating business requirements and goals into operational and technical requirements.
- Proficiency in marketing automation platforms such as Pardot; knowledge of Salesforce and native analytics tools, such as Tableau.

LIKG-1

Scheduled Weekly Hours:
40



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