Demand Generation Specialist

2 months ago

Ottawa, Canada Fidus Systems Inc. Full time

Headquartered in Ottawa, with additional design center locations in Waterloo and San Jose, Fidus is a global leader and dynamic high-tech design firm. Fidus specializes in leading-edge electronic product development. Our hardware, software, FPGA, and signal integrity teams innovate, design, and deliver next-generation products for clients in emerging technology markets.Fidus leads in system, hardware, and embedded software design, providing a technical advantage to our global clients, from tech giants to start-ups. We work on leading edge technologies within High-Speed Communication, High Resolution Video, and High-Performance Computing.Established in 2001, Fidus successfully completed over 3,000 projects for over 300 customers by serving diverse clientele at such industries as Telecom/Datacom, Aerospace and Defence, Consumer, Semiconductors, Industrial/Automotive Controls, and Medical. Being the inaugural Xilinx Premier North American Design Services member means that we have great FPGA designers with leading edge expertise, and we solve some of the customers toughest design challenges.-
**What's in it for You**:

- ** Working with a Proudly Tier 1 High-Tech Design House at a Rapidly Expanding Industry**: We work on advanced technologies that enable Artificial Intelligence (AI), Internet of Things (IoT), Autonomous Vehicles, and Fin tech.
- ** Join an Evolving Company**:Make your voice heard and create the change you want to see.
- ** Join During Rapid Growth Mode**:Within the past few years our growth achieved over 55% and we have continued strong projections for 2023, you’re joining at an exciting time in Fidus history.
- ** Work with Cutting Edge Technology**:You will** **have the opportunity to work on a variety of leading technologies and be part of a team that solves the hard problems that new technologies present.
- ** Generous Benefits Package and Company Culture**:Our employees are everything to us. Featuring a full benefits package, healthy work/life balance, and a company culture where you feel like you are part of a family.

**A Look into the Demand Generation Specialist at Fidus**
- Nurture leads as they move through the journey from awareness through to conversion until they are ready to be handed over to the business development team.
- Develop prospect and lead nurturing sequences using best practices for automation, reporting and cadences.
- Analyze data and reporting metrics in a concise manner to show benefits and results.
- Look at campaign metrics and suggest creative optimizations to improve output.

**Attributes & Qualifications Required**:

- Bachelor’s degree or diploma in a related field or the equivalent.
- 1-2 years of experience as a sales development representative, or in a lead or demand generation role in a B2B environment, ideally with a professional services organization.
- Experience and proficiency with the latest digital marketing and lead generation automation tools.
- Firm understanding of reputation, demand generation, and marketing pipeline model.
- Detail oriented.
- Creative in generating new ideas and methodologies for finding and nurturing leads.
- Proficiency in Salesforce and Pardot marketing automation platform and analytic tool.
- Demonstrated experience interpreting marketing data analytics.
- Comfortable being measured on generating leads and converting to qualified leads.
- Sales focused mindset and naturally tenacious and persistent.
- Strong communication, negotiation, time management, conflict resolution, relationship and multi-tasking skills.

If all of this excites you, has your attention, and you can’t wait to join our amazing team and work environment, then we want to hear from you-
***

**Job Details**

**Location**:

- Ottawa or Kitchener-Waterloo (Hybrid)**Job Term**:

- Permanent**Job Category**:

- Marketing

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