Manager, Marketing Operations

2 weeks ago

Ottawa, Canada EDC Full time

**Manager, Marketing Operations** - 0004AF

**Posting Date**: Apr 28, 2023, 9:52:57 AM

**Primary Location**: Ontario-Ottawa

**Job Type**: Permanent

**Schedule**: Full-time

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

**Team & Position Overview**

As EDC aims to be the leader in helping all Canadian exporters go, grow, and succeed internationally, the marketing team has an ambitious agenda to deepen exporter engagement. As part of the Communications, Marketing and Corporate Strategy group (CMCS), the Marketing Strategy and Effectiveness (MSE) team is seeking a Manager, Marketing Operations to manage the Operations team and support them in delivering on several initiatives related to the efficiencies and effectiveness of the greater Marketing department. The MSE team is an emerging team, who supports the needs of our Brand, Demand Generation, Customer Experience, Customer Analytics, Martech and Web Experience teams who deliver on initiatives that support EDC’s strategy.

Reporting to the Director, Marketing Strategy & Effectiveness, the Manager, Marketing Operations will focus on managing, developing and supporting a team responsible for the following areas.

**Key Responsibilities and Requirements**
- Martech Management _- support critical business objectives and drive innovation within Marketing using technology to gain efficiencies while enabling improved customer experiences.
- Ensure Marketing teams are enabled by technology, removing manual work and facilitating the education of the department on processes and best practices.
- Work with the team to develop a plan to increase martech utilization.
- Sustain a governance structure to support the diffusion of technology across the marketing function with the “product SMEs” program.
- Reframe martech strategy from a procurement exercise to an optimization exercise leveraging insights from SMEs and industry trends to aid the continuous review of our martech roadmap.
- Enhance our martech stack with new vendors that will provide new capabilities and upgrading existing ones using a process to bridge short-term needs while creating a platform for longer-term success as conditions change.
- Workflow Optimization and Performance Management_ - analyze, optimize workflows to enable the Marketing teams to execute more effectively and efficiently on the strategy. Source data and highlight improvements Marketing-wide and team level, to alignment, timeliness, capacity, and progress.
- Supports leadership team in operationalizing an integrated marketing strategy and plan, which is aligned to the corporate strategy.
- Brings visibility to leadership on areas resources are diverted to non-performing initiatives and/or not aligned to strategy and provides recommendations on where the department should maintain investments and resourcing in innovation and high value activities.
- Identifies gaps and challenges in operating processes and works with the team to implement solutions including governance, documentation, training, and measurement.
- Manages Risk and Compliance, ensuring proper processes in place for marketing materials and initiatives. Ensuring the adherence to best practices for marketing privacy and supporting corporate compliance as needed to mitigate risks. (e.g., management of customer data, adhering to EDC archiving polices, maintaining business continuity plans).
- Measures and demonstrates continuous improvements around operational efficiencies Marketing-wide, by function, initiative, and provide insights to the dept.
- Facilitates operations review sessions with the leadership team and at scaled to ensure on-going alignment across priority projects, raising issues related to scope, prioritization and capacity issues.
- Maintains reporting in the project management tool Azure DevOPS (ADO) to provide visibility to Marketing initiative status, with real-time insight.
- Oversees the Marketing Operations and Martech team backlogs, ensuring the w

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