Marketing Specialist

4 weeks ago

Ottawa, Canada Fortinet Full time
Description
Fortinet ( NASDAQ: FTNT ) is a global leader in cybersecurity, delivering a broad, integrated, and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network-today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses.

Description:

We seek a Marketing Specialist to join our fast-growing marketing team, as a key player in driving marketing initiatives and programs for Canada. This is an opportunity for the right person to quickly develop new marketing and communication skills by supporting a diverse group of business stakeholders focused on end-to-end marketing and communications activities, such as demand generation, campaign strategy, event management, sales support, and lead generation.

This position works collaboratively across the marketing organization and closely with sales, engineering, and corporate teams to understand business and marketing goals and objectives and translate those goals into measurable marketing initiatives.

This person will be responsible for operational support and management of local and regional initiatives, marketing and sales coordination, measurement of marketing initiatives, coordination of sales opportunities, and KPIs.

Responsibilities:
  • • Collaborate with marketing leadership and sales to establish go-to-market strategies and plans and determine the most effective strategies to meet revenue goals. • General department activities, support, and communications. • Data entry, processing, and reporting. • Process, systems, and applications support and reporting. • Demand generation activities, support, and communications. • Partner activities and support. • Field marketing activities and support. • Event marketing activities and support • Content marketing activities, support, and communication. • Vendor communications and support. • Manage and analyze program metrics to ensure efficiency and goal attainment. • Create and deliver regular reports to leadership on campaign plans and results. • Tracking and supporting growth throughout the marketing funnel is going to be key for this role. • Budget and vendor management skills and experience are preferred.

Skills and Qualifications:
  • • Willingness to learn new things and thrive in a dynamic environment of constant change and shifting priorities. • Flexibility is essential as well as a strong ability to collaborate with multiple internal and external groups and individuals. • Ability to work cross functionally to plan and execute successful lead generation marketing programs. • Excellent presentation and communication skills, along with a strong command of common business applications, such as Microsoft Office and Salesforce. • Occasional travel required throughout the region. • Other duties as required.

Education and Experience:
  • • Bachelor's in business, Communications, or Marketing preferred. • 2 years of marketing management experience preferred. • Skills in marketing management, events, digital promotion, advertising, and other tactics a plus.
  • • Requires a professional attitude and ability to manage strategic and tactical tasks. • Excellent verbal, written, interpersonal, and communication skills.
Preferred location is Ottawa. Other locations may be considered.

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