Brand Manager, Kinder Seasonal

1 month ago

Toronto, Ontario, Canada Ferrero Full time

Job Location: Toronto Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

With a track record of strong growth and more exciting plans and growth to come, there has never been a better time to join the Ferrero Group and the beloved Kinder brand. We are seeking a Brand Manager who will be responsible for driving profitable growth of the Kinder Seasonal portfolio in the Canadian marketplace. The ideal candidate is confident in their understanding of the retail trade structure, intellectually curious about the brand and category performance and has an eye for creative detail when working with agency partners.

In this role, you will help develop brand strategies, shaping the medium- and long-term future of the Kinder Seasonal portfolio within a fast-moving consumer packaged goods category. The Brand Manager, Kinder Seasonal will work closely with the global and regional marketing teams, Sales, Trade Marketing, Finance and Supply Chain.

The Brand Manager, Kinder Seasonal is a hybrid role.

Main Responsibilities:
  • Co-lead brand strategy development and execution, overseeing brand profitability and suggesting corrective strategies when needed
  • Monitor brand business performance providing routine performance updates for the brand team and senior leadership
  • Maintain a pulse on the competitive environment to assess the impact on the business, identifying insights and developing action plans to achieve brand goals, working hand in hand with Trade Marketing
  • Work with global team to influence the development and execution of a 3-year innovation pipeline
  • Lead media strategy recommendations while optimizing ROI with Media Agency collaboration
  • Support the brand advertising development, ensuring asset creation for all consumer touchpoints throughout the year
  • Coordinate the cross functional teams in the execution of defined Marketing Plans, working with Legal and PR to ensure compliance and brand governance of all content and communication assets
  • Accountable for brand advertising and promotions budgets
  • Lead consumer activation plan across advertising, digital and social media, public relations
  • Engage and mobilize internal sales partners to drive not only enthusiasm but concrete execution excellence to deliver goals

    Who we are looking for:
    • Bachelor s Degree is required; MBA is a plus
    • 4+ years of experience in consumer-packaged goods brand marketing; confectionary experience a plus
    • Experience with Brand management (strategic brand planning, data analysis, financial analysis and management, communication, advertising, and media strategy)
    • Understanding of the Canadian consumer and retail landscape
    • Highly proficient in Microsoft Office (Word, Excel, Power Point, Outlook)
    • Excellent analytical skills upon which to base decision-making
    • Ability to manage and prioritize multiple projects within scheduled timelines
    • Team player able to effectively lead cross functional teams
    • Experience working with consumer data, i.e., AC Nielsen
    • Highly motivated achiever who is results oriented

      Accommodation:

      Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

      About the Role:

      This role is located at 100 Sheppard Avenue East, North York, ON M2N 6N5

      How to be successful in the role and at Ferrero:

      Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

      Diversity Statement

      Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

      Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

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