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Seasonal Brand Marketing Manager
3 months ago
Ferrero is a globally recognized, family-owned organization known for its iconic brands including Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. With a presence in over 50 countries and products available in more than 170, Ferrero has been cherished by generations. Our success is driven by 40,000 dedicated employees who prioritize care and quality in crafting a business, careers, and brands we take pride in.
Role Overview:As we continue to experience robust growth and exciting opportunities, we are looking for a Brand Manager to spearhead the profitable expansion of the Kinder Seasonal product line within the Canadian market. The ideal candidate will possess a solid understanding of retail dynamics, a keen interest in brand and category performance, and a meticulous eye for detail when collaborating with agency partners.
In this position, you will play a pivotal role in formulating brand strategies that will shape the future of the Kinder Seasonal range in a rapidly evolving consumer goods sector. The Brand Manager will collaborate closely with global and regional marketing teams, as well as Sales, Trade Marketing, Finance, and Supply Chain departments.
- Co-develop and implement brand strategies, ensuring brand profitability and recommending corrective actions as necessary.
- Regularly monitor brand performance and provide updates to the brand team and senior management.
- Stay informed about the competitive landscape to evaluate its impact on the business, derive insights, and create action plans to meet brand objectives, in collaboration with Trade Marketing.
- Collaborate with the global team to influence the creation and execution of a three-year innovation roadmap.
- Lead media strategy initiatives while maximizing ROI through collaboration with media agencies.
- Support the development of brand advertising, ensuring asset creation for all consumer engagement points throughout the year.
- Coordinate cross-functional teams in executing defined marketing plans, working with Legal and PR to ensure compliance and brand governance.
- Manage brand advertising and promotional budgets effectively.
- Oversee consumer activation strategies across advertising, digital platforms, social media, and public relations.
- Engage and motivate internal sales teams to drive enthusiasm and ensure execution excellence to achieve objectives.
- A Bachelor's Degree is required; an MBA is advantageous.
- Minimum of 4 years of experience in brand marketing within the consumer packaged goods sector; experience in confectionery is a plus.
- Proficient in brand management, including strategic planning, data analysis, financial oversight, communication, advertising, and media strategy.
- Strong understanding of the Canadian consumer and retail landscape.
- Highly skilled in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
- Exceptional analytical abilities to inform decision-making.
- Capable of managing and prioritizing multiple projects within established timelines.
- A collaborative team player with the ability to lead cross-functional teams effectively.
- Experience with consumer data analysis, such as AC Nielsen.
- A highly motivated individual focused on achieving results.
Accommodation:
Ferrero Canada is committed to accommodating applicants with disabilities throughout the selection process. If you require accommodation during recruitment, please inform the HR representative. All information regarding accommodation needs will be handled confidentially.
Success Factors at Ferrero:At Ferrero, consumers, quality, and care are central to our operations. To thrive in this environment, you must share our commitment to being consumer and product-centric, dedicated to delivering exceptional results for consumers worldwide.
Diversity CommitmentFerrero is dedicated to fostering a diverse and inclusive culture where all employees feel valued and have equal opportunities. We recognize that each individual brings unique talents, and we strive to nurture the curiosity and abilities of our employees, enabling them to succeed both personally and professionally.
Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics.
