Seasonal Brand Marketing Manager

1 month ago

Toronto, Ontario, Canada Ferrero Full time
Job Location: ​Toronto​Company Overview

Ferrero is a family-owned enterprise with a truly progressive and global perspective, boasting iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. As the affection for our brands continues to expand, so does our international presence. Represented in over 50 countries, with products available in more than 170, the Ferrero Group is cherished by generations worldwide. The cornerstone of our global success? A dedicated workforce of 40,000 individuals who prioritize care and quality in crafting a business, careers, and brands we take pride in.

Role Overview:

With a proven history of robust growth and exciting plans ahead, this is an opportune moment to become part of the Ferrero Group and the cherished Kinder brand. We are in search of a Brand Manager who will spearhead the profitable expansion of the Kinder Seasonal portfolio within the Canadian market. The ideal candidate possesses a solid understanding of the retail trade framework, demonstrates intellectual curiosity regarding brand and category performance, and has a keen eye for creative detail when collaborating with agency partners.

In this position, you will assist in formulating brand strategies, shaping the medium- and long-term trajectory of the Kinder Seasonal portfolio within a dynamic consumer packaged goods sector. The Brand Manager, Kinder Seasonal will collaborate closely with global and regional marketing teams, Sales, Trade Marketing, Finance, and Supply Chain.

This role operates in a hybrid capacity.

Key Responsibilities:
  • Co-lead the development and execution of brand strategy, overseeing brand profitability and recommending corrective measures as necessary.
  • Monitor brand performance, providing regular updates to the brand team and senior leadership.
  • Stay attuned to the competitive landscape to evaluate its impact on the business, identifying insights and formulating action plans to achieve brand objectives, in collaboration with Trade Marketing.
  • Collaborate with the global team to influence the creation and implementation of a 3-year innovation pipeline.
  • Lead media strategy recommendations while optimizing return on investment in partnership with Media Agencies.
  • Support the development of brand advertising, ensuring asset creation for all consumer touchpoints throughout the year.
  • Coordinate cross-functional teams in executing defined Marketing Plans, working with Legal and PR to ensure compliance and brand governance of all content and communication assets.
  • Accountable for managing brand advertising and promotions budgets.
  • Lead consumer activation strategies across advertising, digital and social media, and public relations.
  • Engage and motivate internal sales partners to foster enthusiasm and ensure exceptional execution to meet objectives.
Candidate Profile:
  • A Bachelor's Degree is required; an MBA is advantageous.
  • 4+ years of experience in consumer-packaged goods brand marketing; experience in confectionery is a plus.
  • Proficient in brand management, including strategic brand planning, data analysis, financial management, communication, advertising, and media strategy.
  • Understanding of the Canadian consumer and retail landscape.
  • Highly skilled in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Excellent analytical capabilities to inform decision-making.
  • Able to manage and prioritize multiple projects within established timelines.
  • A collaborative team player with the ability to effectively lead cross-functional teams.
  • Experience working with consumer data, such as AC Nielsen.
  • A highly motivated achiever focused on results.

Accommodation:

Ferrero Canada is committed to accommodating the needs of applicants with disabilities throughout all stages of the selection process. If you require accommodation during the recruitment process, please inform the HR Representative. Information regarding accommodation needs and measures will be handled confidentially.

Success Factors at Ferrero:

Consumers, quality, and care are at the core of our operations. To thrive at Ferrero, you must share our consumer and product-centric approach, dedicated to delivering exceptional results for consumers globally.

Diversity Commitment

Ferrero is dedicated to fostering a diverse and inclusive culture where all employees feel welcomed and valued, with equal opportunities for all. We believe in the unique talents of each individual. By nurturing the curiosity and natural abilities of our employees, we empower them, generation after generation, to succeed both personally and professionally, enabling them to shape their journey at Ferrero. The diversity of our talents enriches our work environment, making it multicultural, innovative, and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

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