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Sr. GTM Specialist, International Expansion Go-To-Market
2 months ago
A highly experienced digital sales or brand leader is sought to accelerate Amazon's International Advertising footprint with a focus on scalable programmatic and video digital media.
DescriptionAmazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, and entrepreneurs. Our ad solutions leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
We are committed to transforming the depth, scale, and reach of our Advertising offering worldwide. The successful candidate will drive cross-functional teams to launch Advertising as a net new offering in multiple countries and regions.
This individual will define and deliver a comprehensive Go-to-Market approach that continues to improve the pace and feature set for Amazon Advertising's global expansion, ultimately creating new advertising and marketing programs that can delight both our customers and advertisers alike.
Key Responsibilities- Develop and execute a customer-led GTM approach for International Expansion growth with a focus on self-serve programmatic and premium video.
- Launch Amazon Advertising 'end-to-end' into multiple new locales and regions, in collaboration with existing International Expansion Go-to-Market and product resources.
- Engage externally with agencies, clients, and service providers to scope solutions, partnerships, and business opportunities that result in the acceleration of Amazon's Advertising growth.
- Develop net new product and service models that impact the core value proposition of the International Expansion Ads business. Eliminate friction across the organization to accelerate time to market across multiple programs.
- Work cross-functionally to manage bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the business needs versus technical constraints, and maximize business benefit while building great customer experiences.
- Work with business leaders from product groups to analyze market data to identify trends/opportunities, utilize network of relationships with the relevant industry to gather market intelligence, and ensure solutions include plans for metrics analysis, technical specifications, development, testing, and launch efforts.
- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of professional or military experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross-functional teams, building processes and coordinating release schedules
- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
