Senior Global Marketing Specialist

2 months ago

Old Toronto, Ontario, Canada Trade Ready Full time
Job Title: Sr. GTM Specialist, International Expansion GO-TO-MARKET at Amazon

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, and entrepreneurs. Our ad solutions, including sponsored, display, video, and custom ads, leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Our ideas are executed across Amazon, IMDb, Twitch, and the Amazon DSP – always with the aim of informing and enriching the customer's experience.

Key Responsibilities:
  • Develop and execute a customer-led GTM approach for International Expansion growth with a focus on self-serve programmatic and premium video.
  • Launch Amazon Advertising 'end-to-end' into multiple new locales and regions, in collaboration with existing International Expansion go-to-market and product resources.
  • Engage externally with agencies, clients, and service providers to scope solutions, partnerships, and business opportunities that result in the acceleration of Amazon's Advertising growth.
  • Develop net new product and service models that impact the core value proposition of the International Expansion Ads business. Eliminate friction across the organization to accelerate time to market across multiple programs.
  • Work cross-functionally to manage bottlenecks, provide escalation management, anticipate and make trade-offs, balance the business needs versus technical constraints, and maximize business benefit while building great customer experiences.
  • Work with business leaders from product groups to analyze market data to identify trends/opportunities, utilize a network of relationships with the relevant industry to gather market intelligence, and ensure solutions include plans for metrics analysis, technical specifications, development, testing, and launch efforts.
Requirements:
  • 5+ years of developing, negotiating and executing business agreements experience
  • 5+ years of professional or military experience
  • Bachelor's degree
  • Experience developing strategies that influence leadership decisions at the organizational level
  • Experience managing programs across cross-functional teams, building processes and coordinating release schedules

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

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