Head of International Expansion Video Strategy and Go-To-Market Leader

1 month ago


Old Toronto, Ontario, Canada Amazon Full time
Job Summary

Amazon is seeking a seasoned leader to join the WW Ad Sales team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM). This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties.

Key Responsibilities
  1. Drive the International Expansion vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties.
  2. Drive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
  3. Develop the IX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, alongside sales, product, sponsorships, and strategy peers.
  4. Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
  5. Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives.
  6. Customize the macro strategy to each sales vertical within the IX Amazon Ads team.
  7. Contribute to the IX Trading Agreement process for Amazon, as well as all similar annual processes as they relate to Video. Drive sales enablement of both current and new products & capabilities.
  8. Hire, develop and lead a team of Video strategy and GTM leads.
Requirements
  1. Self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus.
  2. A strong track record in developing and launching go-to-market strategies within streaming and video.
About Amazon

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.



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