Digital Marketing Manager, DTC Partner Marketing, Media

3 weeks ago

Toronto, Ontario, Canada Bell Full time

Req Id:

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Summary

As the Digital Marketing Manager, the successful candidate will be a key member of the Partner Marketing, Direct-to-Consumer team. This team is responsible for maximizing channel presence of our brands by developing and executing partnership marketing programs that drive subscriber growth, revenue and engagement with our Platform Partners (LG, Samsung, Sony, and more) and Digital Distribution Partners (Amazon Prime Video Channels, Apple, Google and more) within their ecosystems.

The Digital Marketing Manager will work hand-in-hand with the Partner Marketing Managers to build out the on platform paid media portions of our partner campaigns.

Key Responsibilities
  • Develop and execute on the partner marketing strategy for on platform media for key DTC brands such as Crave and TSN.
  • Conduct frequent analysis on campaign/program performance to optimize efforts for the most efficient marketing mix, better understand our customers and our competitive positioning and to achieve KPI's.
  • Build relationships with key advertising platform partners and leverage key insights to maximise performance.
  • Optimize digital campaigns through frequent testing and data analysis.
  • Analyze digital campaign metrics and present optimization recommendations.
  • Work cross-functionally with internal stakeholders, collaboratively across multiple teams, including DTC, Digital Product, Content, Consumer Marketing and Creative Agency, as well as external advertising partners to manage and optimize the performance of our digital marketing campaigns.
  • Assemble reporting capabilities and communicate learnings and results with all key stakeholders on a weekly, bi-weekly, and monthly cadence based on audience.
  • Work in close collaboration with internal digital media agency.
  • Build and manage campaign budgets.
Critical Qualifications
  • 4 year College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA an asset.
  • 4 to 6 years' experience in a Digital Marketing role with a proven track record in developing conversion based marketing strategies across the digital consumer journey.
  • Expert knowledge in digital marketing industry trends, competition and customer buying habits from apple downloads to sign ups with IAP Partners.
  • Strong working knowledge of the media landscape and OTT products.
  • Exceptional analytical skills; strong focus on ROI.
  • Experience with data and customer segmentation as the basis for discovering actionable insights.
  • Ability to influence key stakeholders, as well as initiate and drive change.
  • Highly energetic team player with the ability to work collaboratively within the Partner Marketing team and cross-functionally with other key stakeholder groups.
  • Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines.
  • Bilingualism (English and French), considered a very strong asset.

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 09/08/2024

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you'll feel valued, respected and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.

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