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Media Campaign Manager

3 months ago

Toronto, Ontario, Canada Marketing Full time

Exciting Opportunity for a Paid Media Specialist

Join a leading travel organization as a Paid Media Specialist within their innovative digital marketing team. In this pivotal role, you will oversee and enhance paid media initiatives across diverse online platforms for prominent corporate brands. Your key responsibilities will encompass the execution of advertising campaigns, performance forecasting, budget management, and delivering comprehensive reports to drive global success.

Core Responsibilities:

  • Implement paid media strategies across various digital channels
  • Conduct media planning and performance analysis
  • Refine campaigns through testing and optimal channel selection
  • Oversee both global and regional budget allocations
  • Manage invoicing related to media expenditures
  • Achieve lead generation targets and support revenue growth
  • Administer advertising platforms and develop account structures
  • Establish tracking mechanisms and provide insights for lead acquisition

Qualifications & Experience:

  • Minimum of 3 years in a similar role
  • Certifications in platforms such as Google Ads and LinkedIn
  • Expertise in analytics and tracking tools
  • Strong commercial acumen with knowledge of ROI/ROAS
  • Excellent communication and organizational abilities
  • A degree qualification is required

Work Environment Benefits:

  • Flexible hybrid work model combining remote and in-office collaboration
  • Recognition of achievements through events and gatherings
  • Opportunities for professional development and advancement
  • Engagement in corporate social responsibility initiatives

Additional Benefits:

  • Generous vacation policy
  • Travel incentives and discounts
  • Health and wellness initiatives
  • Comprehensive group benefits including extended health and dental coverage
  • Insurance options
  • Employee support programs
  • Retirement savings plan with employer matching
  • Tuition reimbursement for continued education
  • Global career advancement opportunities