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Social Media Manager

3 months ago

Toronto, Ontario, Canada Qode Social Media Marketing Full time

We seek a Social media manager to establish our client's online presence and brand value by promoting the company and its products or services through videos, photos, infographics, and text posts on social media platforms.

A day in the life of a social media manager may typically include:

Planning and developing social media campaigns
Crafting compelling content or getting it developed
Posting content across social media accounts
Engaging with customers on different channels
Analyzing running campaigns
Staying on top of the latest social media trends

Responsibilities

Analyze customer expectations according to past social media activity
Develop social media campaigns
Define key performance indicators and KRAs (Key Result Areas) for social media campaigns
Update social media content across all channels
Engage with customers and followers
Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
Monitor campaigns and analyze data obtained
Track SEO and web traffic metrics
Establish relationships with social media influencers to develop a strong network.
Develop content or assign tasks to content developers
Keep an eye on social media trends
Communicate effectively to all stakeholders, including senior management and content developers.

Skills and Qualifications

Whether you are hiring for an entry-level or senior role, include the minimum skills and qualifications required. Examples include:

  • Experience as a social media manager or a similar role (be specific, and include the number of years of experience)
  • Experience in creating social media strategies
  • Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
  • Excellent verbal and written communication skills
  • Aptitude for crafting engaging content
  • Strong organizational and multitasking abilities
    Preferable doing a Bachelor's degree in a related field ( e.g., Business, Commerce, Marketing, Internet Marketing, Management Information Systems)
    Experience or interest with Google Ads or Facebook Paid Ads
    Understanding of website traffic and data metrics analysis
    Google Analytics and Paid Ads interest
    Data-driven performance optimization methodologies
    Knowledge of Excel or Google Sheets knowledge
    User Interface usability and marketability study
    IF SERIOUS PLEASE COMPLETE THIS APPLICATION AND THIS ASSESSMENT. CLICK HERE OR GO HERE: What we offer: Daily Morning Mindfulness Meditation
    Leadership development program, on-demand online learning, Lunch & Learns.
    Social Events throughout the year, including company retreats, summer BBQs, Halloween costume & holiday parties
    Opportunity to give back to the community through our charity programs
    A chance to work with a first-class team

    We thank all applicants for their interest; however, only candidates under consideration will be contacted. Please refrain from telephone calls and agency emails. Learn more about our company here:
Preferred Qualifications
  • Master's degree in marketing, digital marketing, internet marketing or related field
  • Prior experience as a copywriter
  • Prior experience as a content manager

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