Sr. User Growth Manager
2 months ago
About Snaplii:
Snaplii is a leading Digital Wallet platform that has redefined the way Users and Merchants engage for more efficient communication. Our platform offers value-added features, including secure credit card payments, a curated list of favorite merchants, cash-back card options, data-driven marketing solutions, and a thriving gift card business. These offerings allow us to deliver the best in-store and online shopping experience to Users and empower Merchants with a higher level of brand loyalty. As we expand our operations and introduce new functionalities, Snaplii aims to become the go-to digital wallet for people across North America.
About the Role:
The Sr. Growth Marketing Manager at Snaplii is responsible for spearheading our efforts to solidify and expand our market presence across the United States. This pivotal role requires a strategic thinker with a robust background in digital marketing and a proven track record in driving growth within the tech industry. You will leverage deep insights into market trends and digital technologies to craft and execute innovative marketing strategies that enhance our brand visibility and engagement.
What You Will Do:
- Develop and execute data-driven strategies to acquire new users through various channels, including digital marketing, social media, influencer partnerships, and strategic collaborations with relevant brands.
- Generate high-quality user leads through targeted campaigns and convert them into active users to the platform, focusing on user engagement and retention.
- Plan, create, and manage innovative and compelling advertising campaigns across multiple platforms to drive user growth, engagement, and brand awareness.
- Conduct in-depth market research and competitive analysis to identify growth opportunities, emerging trends, and potential partnerships in the Canadian Fintech and e-commerce space.
- Monitor, analyze, and report on key performance metrics to measure the effectiveness of growth initiatives, optimize campaigns, and make data-driven decisions to improve user acquisition and retention.
- Collaborate with cross-functional teams to optimize the user onboarding process, improve user experience, and develop personalized marketing campaigns to drive user engagement and loyalty.
Who You Are:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven track record of driving user growth in a similar role within the Fintech, e-commerce, or digital wallet industry, with a minimum of 3 years of relevant experience.
- Deep understanding of the U.S. market, consumer behavior, and cultural nuances, with the ability to develop tailored strategies to grow the U.S. user base.
- Profound understanding of digital marketing channels, including SEO, SEM, social media marketing, content marketing, and influencer marketing.
- Creative problem solver with a passion for testing new ideas and pushing the boundaries of digital strategies.
- Creative thinking ability and data-driven decision-making skills.
- Experience in influencer marketing and community engagement.
- Ability to multitask in a fast-paced environment.
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