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Senior Manager, Market Strategy

2 months ago


Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time
About the Role

We are seeking a highly skilled and experienced Senior Manager, Market Strategy & Growth to join our team at Arterra Wines Canada, Inc. This is a key leadership role that will drive the long-term profitable growth of our Agency partnership through establishing commercial strategy and optimizing revenue.

Key Responsibilities
  • Create and implement annual and long-term commercial strategies for the Agency portfolio, including portfolio management, pricing, promotion, shelving, and distribution.
  • Develop and maintain a deep understanding of the financial profile of our product portfolio, including key drivers of profitability, and lead optimization, prioritization, pack-price architecture, channel strategies, and other assortment-led strategic processes and initiatives.
  • Act as the voice of the customer and the regions with our Partners and with AWC leadership, ensuring strategies align with customer priorities and opportunities.
  • Own market coherency between all regions and channels by creating brand and product guardrails for pricing and promotion.
  • Responsible for the promo trade envelop, inclusive for agency partner, and properly allocating between region and brand to maximize total enterprise ROI.
  • Review Promotional Calendars, including depth and frequency by SKU, and deliver promo optimization.
  • Work with Marketing and Agency partner on planning activities, initiatives, and external agencies to understand consumer behavior and ensure our strategy is perceived well from customer and consumer lens.
  • Own the business review routines, reporting into both internal Review and external Agency Partner review, providing insights and creating action plans as needed to deliver business objectives.
  • Identify market trends, competition impact, and white space analysis.
  • Play a key role in driving innovation business cases and long-term brand development, including pack size definition, regular and promo prices, volumes forecasts, promotional mechanisms, strategy, and sales tool kit development and cascade to Sales teams in collaboration with other departments.
  • Coach and develop a team of 10 people (Region Manager and Sr Analyst Market Strategy & RGM) to increase productivity and responsibility.
  • Perform other related duties and responsibilities as assigned or required.
What We Offer
  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowance
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine

COMPENSATION: Budgeted Range – $114,246-$147,848

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions, including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.