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Senior User Acquisition Strategist

3 months ago

Mississauga, Ontario, Canada Snaplii Full time

About Snaplii:

Snaplii stands at the forefront of the Digital Wallet industry, transforming the interaction between Users and Merchants for enhanced communication. Our platform is equipped with valuable features such as secure credit card transactions, a personalized selection of preferred merchants, cash-back card options, insightful marketing solutions, and a flourishing gift card service. These elements enable us to provide an exceptional shopping experience both online and in-store, while empowering Merchants to cultivate greater brand loyalty. As we broaden our reach and unveil new functionalities, Snaplii aspires to be the premier digital wallet choice for individuals throughout North America.


About the Role:

The Senior User Acquisition Strategist at Snaplii plays a crucial role in driving our mission to strengthen and expand our market footprint across the United States. This key position demands a strategic visionary with a solid foundation in digital marketing and a successful history of fostering growth within the technology sector. You will utilize comprehensive insights into market dynamics and digital innovations to devise and implement pioneering marketing strategies that elevate our brand presence and user engagement.


What You Will Do:

  • Formulate and execute data-informed strategies to attract new users through diverse channels, including digital marketing, social media, influencer collaborations, and strategic partnerships with relevant brands.
  • Generate high-quality user leads through targeted initiatives and convert them into active platform users, emphasizing user engagement and retention.
  • Design, create, and oversee innovative and captivating advertising campaigns across various platforms to stimulate user growth, engagement, and brand recognition.
  • Conduct thorough market research and competitive assessments to uncover growth opportunities, emerging trends, and potential partnerships within the Canadian Fintech and e-commerce sectors.
  • Track, analyze, and report on key performance indicators to evaluate the success of growth initiatives, refine campaigns, and make data-driven choices to enhance user acquisition and retention.
  • Collaborate with cross-functional teams to streamline the user onboarding experience, enhance user satisfaction, and develop tailored marketing campaigns to boost user engagement and loyalty.

Who You Are:

  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • Demonstrated success in driving user growth in a comparable role within the Fintech, e-commerce, or digital wallet sectors, with at least 3 years of relevant experience.
  • In-depth knowledge of the U.S. market, consumer behavior, and cultural nuances, with the capability to create customized strategies to expand the U.S. user base.
  • Strong grasp of digital marketing channels, including SEO, SEM, social media marketing, content marketing, and influencer marketing.
  • Innovative problem solver with a passion for exploring new ideas and pushing the limits of digital strategies.
  • Creative thinking and data-driven decision-making abilities.
  • Experience in influencer marketing and community engagement.
  • Ability to manage multiple tasks in a dynamic environment.