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Sr. Field Marketing Manager

2 months ago

Mississauga, Ontario, Canada Compass Canada Full time

You might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees.

Job Title: Sr. Field Marketing Manager

This role is a key part of our marketing team, responsible for leading the marketing function for the region, supporting sales growth, customer and client experience, and stewarding the company brand.

Job Summary

The Sr. Field Marketing Manager will lead a team of Unit Marketing Managers, Coordinators, and Operators in implementing corporate marketing strategies and client-specific programs. Key responsibilities include:

  • Developing and executing sales-building initiatives to drive growth in transactions, beverage attachment rates, basket size, average check, and Like for Like sales
  • Leading a team to implement corporate marketing strategies and client-specific programs, ensuring execution standards are met and brand standards are maintained
  • Creating and driving compelling sales-building initiatives to outpace targets and leverage expertise in growing transactions, beverage attachment rates, basket size, average check, and Like for Like sales
  • Ensuring operators are supported to execute a rolling 12-month marketing plan in applicable units
  • Becoming the trusted expert with the organization in "Like for Like" sales improvements and proper brand execution, assisting in the training of new team members and providing consultation when required
  • Partnering with Marketing and Ops teams to support annual planning and budgeting, determining broad-scale fiscal year marketing initiatives, and determining budgets, Ops communications, prep material, templates, etc.
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in Culinary, Hospitality, or Hotel Management, or a related field
  • Marketing experience in a QSR, B2C environment, including product, promotions, price, placement, and positioning
  • Ability to review sales and marketing performance data, and build action plans and marketing strategies
  • Base understanding of the financial components of contract foodservice and origins of revenue, margin, costs, and risks
  • Ability to influence without direct authority, holding standards of new programs high and ensuring field execution
  • Strong presentation skills and the ability to adjust content across stakeholders
  • Experience with Canva Enterprise to create and optimize assets and templates, managing users, ensuring platform effectiveness, maintaining brand kits, and providing training and support
  • Travel 45-60% within Ontario
About Compass Group Canada

Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, aboriginal status, age, disability, or persons who may require an accommodation.