Intermediate Digital Specialist

1 month ago

London Ontario KZ, Middlesex, Canada tbk Creative Full time
The Basics

Company HQ: London, Ontario

Salary: $65,000 to $75,000

Work Location: London, Ontario

Start Date: TBD

Type of Work/Status: Full-time; Salary

Reports to: Amanda Wolfe, VP Marketing

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk'ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It's no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

Responsibilities
  • Set up and manage Google Ads, social advertising, and programmatic advertising campaigns
  • Set up and manage more nascent forms of digital advertising products
  • Set up and manage more advanced applications of web analytics (e.g., Google Analytics)
  • Monitor and adjust the media spend to reach but never go over the budget set out in the paid media briefs or media buying calendar
  • Plan and implement best SEO practices
  • Stay current on best SEO and digital advertising techniques
  • Audit websites and providing insight on how to improve a client or potential clients’ SEO rankings and conversion rates (CRO)
  • Implement and launch e-mail marketing campaigns
  • Optimize and manage Google My Business pages
  • Use various third-party software tools to help improve the effectiveness of our digital marketing solutions
  • Develop reports for clients on their website performance and any digital marketing programs they are running
  • Support the accounts department with campaign performance questions
  • Continually look for ways to improve its clients’ campaigns and offer suggestions ongoing to applicable management
  • Coordinate well with designated account representatives on client accounts so that the account representatives have the tools and knowledge they need to maintain strong relationships with clients
  • Coordinate well with tbk’s digital vendors and maintain the vendor relationships
  • Support with the training of new team members at tbk on digital process and best practices
Skills Required
  • Successful completion of a post-secondary program in a relevant field (e.g., marketing, digital marketing, business)
  • Google Analytics certifications
  • Google Ads certifications
  • Completed the Google Tag Manager course
  • Strong ability to problem solve, plan, strategize and supporting the clients KPIs
  • Thrives in a fast-paced environment
  • Stellar analytical, organizational and time-management skills
  • Above-average skillset in Microsoft Office’s suite of software including Microsoft Word and Excel
  • Exceptional listener; authentically understands the client’s goals and strategy
  • Excellent written and oral communications skills
  • High core competency in Google Ads and Google Analytics
  • Operates at a high level of efficiency, accuracy and with attention to detail
About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk. #J-18808-Ljbffr

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