Digital Marketing Specialist

6 months ago

London, Canada Huron University College Full time

**DIGITAL MARKETING SPECIALIST**

Huron is unique to post-secondary institutions in Canada. With the aim to redefine Liberal Arts education, Huron is creating a university experience unlike any other that prioritizes ethical leadership and community engagement, as much as the pursuit of academic achievement.

As the founding institution of Western University, since 1863, Huron has remained strategically small to best serve the needs of its students. We provide an elite, yet accessible, education, because every student with the passion and work ethic to positively change our world deserves to access the knowledge to understand it and the skills to shape it. Huron’s mission is to develop Leaders with Heart from all backgrounds and foster a vibrant and inclusive community and prepare students to be engaged citizens who transform the sectors they work within. Our commitment to providing the best-possible Liberal Arts education means students have many unique opportunities to enrich their learning experiences.

**SUMMARY**:
The Digital Marketing Specialist will inform and execute on the annual marketing plan through marketing and communications digital efforts which will encourage engagement with Huron. Reporting to the Director, Marketing and Communications, and supporting the goals of Recruitment and Admissions, the President’s Office, Development, Student Support Services, and Residence Life, the Digital Marketing Specialist will execute on the marketing plan by managing all digital marketing functions.

The Digital Marketing Specialist is responsible for consistency of messaging, design, branding, and planning of promotion for Huron’s digital voice through the ongoing performance of digital advertising efforts, ensuring the execution follows appropriate operational processes, within pre-defined scopes and budgets. Additionally, supporting the development and executing comprehensive communication plans for prospective students and other influencers in student enrolment.

**QUALIFICATIONS**:

- Undergraduate degree, diploma from an accredited institution with a focus in business, psychology, communications, marketing, or digital advertising.
- Minimum of three (3) years’ related work experience in digital advertising and marketing.
- Agency and / or higher education experience would be considered an asset.
- Experience using social media, new media tools and social networking sites with a demonstrated understanding of best practices.
- Knowledge of CRM management database and technology.
- In-depth understanding of marketing strategies related to attracting prospective students.
- Project management skills with proven ability to manage multiple projects.
- Analytical skills and the ability to prevent and/or solve problems with good judgement, flexibility, timeliness, and imagination.
- Exceptional and well-honed client / customer service skills to represent Huron professionally in all interactions.
- Proficiency with MS Office Suite products (Word, Excel, PowerPoint).
- Exceptional oral and written communication skills and ability to interact positively and calmly with students, employees and the general public in a variety of settings.
- Energetic, organized, self-motivated, collaborative, adaptable, and flexible.
- Please note that this is an in-person position, with future potential for hybrid opportunities._

**SALARY**:
The salary band for this position ranges from $68,000 - $73,000 annually. Salary band placement is based on experience

**WHY HURON?**

Joining the Huron team comes with a multitude of benefits beyond just a job. Here's why working with us is a game-changer:
**Meaningful Work**: Make a real difference in the lives of students and the broader community. At Huron, your voice is not just heard; it's valued, cherished, and integral to our shared mission.

**Work-Life Balance**: Enjoy generous time off packages.

**Competitive Compensation**: We offer competitive salaries and comprehensive benefits packages including a pension plan.

**Collaborative Culture**: Join a tight-knit community of passionate individuals.

**Innovation and Creativity**: Be encouraged to think outside the box and innovate.

**Professional Development**: We're committed to investing in your growth and development.

**APPLICATION INSTRUCTIONS**:
We thank all applicants for their interest, only those selected to proceed in the competition will be contacted.

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