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Intermediate/Senior Content Strategist
3 months ago
GIANT Creative is Ontario’s premier full-service performance marketing agency. At GIANT, we develop captivating creative by combining data-driven insights and strategy with compelling art direction and design. We provide our partners with BIG thinking and integrated creative solutions across all channels, which drive giant results - from research to ideation to execution. GIANT is seeking a Lead Content Strategist to join our dynamic team in London, ON. This full time, hybrid in-office role is pivotal in producing high-impact marketing communications that resonate with diverse audiences. Reporting directly to the Director of Marketing, you will drive copywriting, brand strategy, creative development, campaign execution, and marketing excellence to ensure our clients' goals are met and exceeded. At GIANT, creativity meets strategy. You will lead copywriting and support brand strategy as a key player in the GIANT team, responsible for developing compelling brand messaging and strategic content optimized for various channels. If you're ready to contribute to big ideas and giant results, GIANT Creative is your next step.
Key ResponsibilitiesCopywriting and Content Creation
- Craft high-quality, compelling copy for various marketing materials including websites, emails, social media, campaigns, brand assets, and more for clients in various industries.
- Working with our SEO Specialists to implement SEO best practices to improve online visibility and search engine rankings.
- Develop and implement comprehensive content and communication strategies that align with business goals, enhances audience engagement, and drives brand awareness across all platforms.
- Create engaging campaign slogans, taglines, and messaging frameworks.
- Work with the creative team to ensure the visual treatment aligns with the brand's voice and tone.
- Conduct thorough content audits and gap analyses to identify opportunities for content optimization, ensuring consistency in voice, style, and brand messaging across all channels.
Brand Strategy and Development:
- Collaborate with the Director of Marketing to develop and refine brand strategies for clients.
- Conduct internal and external market research and analysis, including competitive analysis, industry trends, customer feedback, and social listening.
- Develop brand positioning, identity, and voice that resonate with target audiences.
- Create brand guides and to ensure consistency in brand messaging and visual identity
- Work closely with cross-functional teams, including digital marketing, design, and sales, to align efforts with overall business objectives.
- Assist in the creation of campaign assets, ensuring all copy meets brand standards and strategic objectives.
- Work closely with the marketing, design, and digital teams to ensure cohesive and effective brand development and campaign execution.
- Participate in team collaboration and peer review processes to maintain high standards of quality.
- Ensure all deliverables undergo thorough QA to guarantee accuracy and alignment with campaign objectives.
- Experience: 5 years of experience in marketing, copywriting, or a related role.
- Skills:
- Proven experience in copywriting, brand strategy, and content creation.
- Strong understanding of marketing principles and brand development.
- Excellent writing, editing, and proofreading skills.
- Ability to translate complex ideas into clear, engaging copy.
- Experience with SEO, PPC, social media, and email marketing.
- Proficient in using marketing tools and analytics platforms.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Initiative: Proactive in identifying opportunities for improvement and driving results.
- Team Player: Collaborative attitude and willingness to work with various teams to achieve common goals.
- Customer Focus: Understanding of customer needs and ability to create content that resonates with target audiences.
GIANT Creative thanks all applicants for their interest; however only candidates selected for an interview will be contacted. GIANT Creative is an Equal Opportunity Employer. We are committed to ensuring equal employment opportunities regardless of sex, gender, race, sexual orientation, age, ancestry, national origin, religion, disability, marital status, or veteran status. All employment decisions are based on merit, performance, and business needs. If you need assistance or special accommodations during the recruitment process, please don’t hesitate to let our HR team know.
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