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Influencer and Community Marketing Manager
3 months ago
Position will be at Samsung office
Edelman has evolved in Canada from its legacy as solely a PR agency to an integrated agency with specialties like Data & Intelligence, Paid & Performance Media, Planning & Creative, and Digital Marketing.
This evolution has led to integrated mandates with large Canadian brands and the awards to match, from Cannes, CMA, Strategy and the like, all wrapped in an award-winning culture.
Edelman Toronto is looking for an Influencer and Community Marketing Manager to work with their client, Samsung, as an Independent Contractor. This will be a 12-month assignment.
The role of the Influencer and Community Marketing Manager is to help build, cultivate, and maintain a positive community of fans/ambassadors across the brand's social media channels.
A strong and engaged community of fans on social media helps drive brand image and reputation, demonstrates the brand is listening and genuinely committed to addressing customer concerns, and helps ensure fans get relevant information to product questions in real time.
This role is two-fold: firstly, it centers on building an engaged community through day-to-day community management. Secondly, influencer marketing and creator management to create content that resonates within the brand community.
Within Community Management, the Manager will identify new opportunities and elevate existing positive discussions to create a positive social atmosphere, reward consumers and fans for their engagement with relevant responses and other opportunities (i.e., surprise and delight, contesting, etc.), and help establish the brand's social media as a core communications hub.
In addition, the Community Manager will proactively and reactively help manage risk cross-functionally by identifying negative conversations or concerning trends and triage/respond in real time.
Within Influencer, the Manager will drive strategy and execution across a range of always-on creator programs and campaign launches.While existing organization strategy exists, refining it at a campaign and cross-divisional level is paramount to ensure our programming resonates.
This role works closely with the brand's Direct-to-Consumer team, whereby affiliate influencer marketing is increasingly part of the scope. Driving demand and leads is thereby critical to our programming moving forward. This role works closely with the agency of record for influencer to ensure plans and KPIs are achieved.Responsibilities:
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Community Management (50%):
- Review, listen, and respond to inbox inquiries, wall posts, post comments, etc. in real time (9am 5pm EST, M-F); channels/pages currently include Facebook, Instagram, Twitter and YouTube
- Help increase engagement and awareness of external facing campaigns and communications through increased community management
- Browse and reshare UGC, media coverage, influencer content, and more to foster engagement
- Collaborate with Corporate Service to manage customer service issues quickly and effectively
- Support Corporate Communications with media and consumer issues tracking
- Develop and support campaign launches with response matrixes and key messages documents
- Complete monthly reports to support social strategy work and campaign briefings
- Support creative / social agency with relevant insights from the community to support organic content marketing opportunities
- Liaise with internal stakeholders to ensure brand guidelines and new processes are implemented accurately
- Collaborate and manage agency as required to support on community management (leveraging existing or incremental SOWs)
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Influencer Marketing (50%):
- Develop and implement divisional influencer marketing strategies aligned with overall brand and business objectives
- Collaborate with crossfunctional teams to integrate influencer marketing into broader marketing and brand campaigns
- Identify and cultivate relationships with relevant influencers aligned with crossdivisional audiences
- Oversee the endtoend execution of influencer marketing campaigns, ensuring seamless integration with agency partners
- Conduct market research and stay on top of industry trends to provide actionable insights to optimize future influencer campaigns
- Support the agency with reviews and approvals of influencer IDs, reviewing contracts, writing briefs, and ensuring the agency gets the details they require from the brand's crossfunctional teams to deliver on program plans
- Collaborate with the agency and crossfunctional teams to determine budgets, manage budgets, and ensure costeffectiveness
- Educate, coach and inspire crossfunctional teams on the benefit and value of influencers within the marketing mix
- Establish a monthly influencer dashboard to chart and assess the effectiveness of influencer marketing within the brand across the various lines of business
Qualifications:
- Postsecondary education in Marketing, Journalism, PR or rela
