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Influencer Marketing Manager

2 months ago

Toronto, Ontario, Canada Edelman Full time
About the Role

We are seeking a highly skilled and experienced Influencer Marketing Manager to join our team at Edelman. As a key member of our marketing team, you will be responsible for developing and executing influencer marketing strategies that drive brand awareness and engagement.

Key Responsibilities
  • Community Management
    • Develop and implement community management strategies to build and engage with our brand community across social media channels.
    • Monitor and respond to customer inquiries and feedback in a timely and professional manner.
    • Collaborate with cross-functional teams to integrate community management into broader marketing and brand campaigns.
  • Influencer Marketing
    • Develop and implement influencer marketing strategies aligned with overall brand and business objectives.
    • Collaborate with cross-functional teams to integrate influencer marketing into broader marketing and brand campaigns.
    • Identify and cultivate relationships with relevant influencers aligned with cross-divisional audiences.
    • Oversee the end-to-end execution of influencer marketing campaigns, ensuring seamless integration with agency partners.
  • Reporting and Analysis
    • Develop and maintain monthly reports to track the effectiveness of influencer marketing campaigns.
    • Conduct market research and stay on top of industry trends to provide actionable insights to optimize future influencer campaigns.
Requirements
  • Experience
    • Minimum 5 years of experience in influencer marketing and community management for a top-tier consumer brand.
  • Skills
    • Expert knowledge of popular social media channels, including Instagram, Snapchat, TikTok, Facebook, X, YouTube, LinkedIn, etc.
    • Demonstrated understanding of social media best practices and tools.
    • Strong writing and communication skills.
    • Ability to work independently in a fast-paced environment.
    • Strong presentation skills, ability to host video content as needed.
    • Strong interpersonal skills, ability to work cross-divisionally and functionally and balance the interests of multiple stakeholders.
  • Education
    • Post-secondary education in Marketing, Journalism, PR, or related field preferred.