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Influencer Marketing Manager

3 months ago

Greater Toronto Area Canada, Ontario Expansion Full time

We are looking for an experienced Influencer Marketing Manager to join our growing marketing team and help us leverage influential content creators and personalities to drive user acquisition, engagement, and brand loyalty within the online gaming space and sports betting space. This is a full-time, in-office position in Vaughan, ON.


Responsibilities:

  • Develop and implement a comprehensive influencer marketing strategy that supports our overall marketing and brand initiatives
  • Research, identify, and vet influential content creators, streamers, athletes, and personalities within the sports betting, e-sports, and iGaming communities
  • Negotiate and manage contractual agreements with selected influencers, including defining scopes of work, compensation, and performance KPIs
  • Collaborate closely with the creative, content, and social media teams to develop high-quality assets and campaigns leveraging influencer content and endorsements
  • Monitor and analyze the performance of influencer marketing campaigns, providing regular reporting and recommendations for optimization
  • Stay up-to-date on the latest influencer marketing trends, best practices, and creative strategies within the iGaming and sports betting industries
  • Ensure influencer activations and content adhere to all applicable regulations, compliance guidelines, and brand guidelines


Qualifications:

  • 3+ years of experience in influencer marketing, preferably within the iGaming, sports betting, or related entertainment/media industries
  • Proven track record of successful influencer campaigns that drove measurable results in user acquisition, engagement, and brand awareness
  • Exceptional networking and relationship-building skills, with the ability to effectively collaborate with a wide range of internal and external stakeholders
  • In-depth understanding of the sports betting, iGaming, and online entertainment landscape, including popular content creators, platforms, and industry trends
  • Proficient in campaign performance analysis and reporting, with a data-driven approach to optimizing influencer strategies
  • Strong communication and presentation skills
  • Familiarity with relevant regulations, compliance requirements, and best practices in the iGaming/sports betting industry
  • Thorough understanding of the online casino industry, including regulatory requirements, responsible gaming practices, player behaviour, and community dynamics.