Influencer Marketing Director

2 months ago

Toronto, Ontario, Canada Edelman Full time
Job Title: Influencer Marketing Director

We are seeking a seasoned professional to lead our Influencer Marketing team. As a key member of our team, you will be responsible for developing and executing strategic influencer marketing campaigns that drive business results.

Key Responsibilities:
  • Develop and execute influencer marketing strategies that align with business objectives
  • Manage and mentor a team of influencer marketing specialists
  • Collaborate with cross-functional teams to integrate influencer marketing into broader marketing initiatives
  • Stay up-to-date with the latest influencer marketing trends and best practices
  • Measure and report on campaign performance and ROI
Requirements:
  • 7-10 years of experience in digital marketing, content marketing, or brand marketing
  • 5-6 years of experience in social media and community management
  • 4-5 years of experience in influencer marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion, and reporting
  • Demonstrable experience in managing a high-performing team
Preferred Qualifications:
  • Experience developing and leading integrated campaign strategies
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously
  • Clear understanding of the influencer marketing landscape, importance, and role of influencer marketing, best practices
  • Demonstrated ability to lead and develop influencer plans
  • Strong research, writing, and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

We are an equal opportunities employer and welcome applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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