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Influencer Marketing Director
2 months ago
We are seeking a highly experienced and innovative Influencer Marketing Director to lead our fast-growing and constantly evolving national Influencer Marketing team at Edelman Canada.
Key Responsibilities- Develop strategic, thoughtful, and creative influencer solutions in collaboration with clients and internal stakeholders.
- Maintain and develop a high-performing and diverse team of influencer marketing experts.
- Ensure Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management, and reporting is the most robust and seamless in Canada.
- Grow our influencer marketing business through great work, exceptional storytelling skills, and by building strong internal and external relationships.
- Stay up-to-date with the latest influencer marketing trends, including disclosure requirements and performance best practices.
- Coordinate program integration with appropriate specialties, including Insight and Analytics, Paid Performance, and Creative.
- Manage multiple influencer projects and team members at a senior level to ensure deadlines are met, reporting is thorough, and budgets are continuously met.
- Lead the development of content and brand overview documents for influencers, outlining program creative requirements, communication mandatories, and contractual expectations.
- Act as a champion and evangelist for the value of thoughtful, rigorous, and creative influencer marketing within the Edelman network and across the marketing industry.
- Embody a leadership style built on empathy, innovation, diligence, strategic thinking, and collaboration.
- Demonstrate a thoughtful and inspiring approach to challenging clients and internal stakeholders to ask questions and constantly push for great work.
- 7-10 years of relevant experience in Digital, Content, or Brand Marketing.
- 5-6 years of experience in social media and community management.
- 4-5 years of experience in influencer-specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion, and reporting.
- Demonstrable and thorough experience in managing a high-performing team.
- Experience developing and leading integrated campaign strategies.
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously, including digital content development.
- Clear understanding of the influencer marketing landscape, importance, and role of influencer marketing, as well as best practices.
- Demonstrated ability to lead and develop influencer plans.
- Strong research, writing, and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators.
- Ability to work effectively with all levels of internal contacts, demonstrating a consistently high level of verbal and written communication.
