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Influencer Marketing Manager

2 months ago

Toronto, Ontario, Canada Edelman Full time
About the Role

We are seeking a highly skilled Influencer Marketing Manager to join our team at Edelman. As a key member of our marketing team, you will be responsible for developing and implementing divisional influencer marketing strategies aligned with our overall brand and business objectives.

Key Responsibilities
  • Develop and implement divisional influencer marketing strategies aligned with overall brand and business objectives
  • Collaborate with cross-functional teams to integrate influencer marketing into broader marketing and brand campaigns
  • Oversee the end-to-end execution of influencer marketing campaigns, ensuring seamless integration with agency partners
  • Conduct market research and stay on top of industry trends to provide actionable insights to optimize future influencer campaigns
  • Support the agency with reviews and approvals of influencer IDs, reviewing contracts, writing briefs, and ensuring the agency gets the details they require from our cross-functional teams to deliver on program plans
  • Collaborate with the agency and cross-functional teams to determine budgets, manage budgets, and ensure cost-effectiveness
  • Educate, coach and inspire cross-functional teams on the benefit and value of influencers within the marketing mix
  • Establish a monthly influencer dashboard to chart and assess the effectiveness of influencer marketing within our brand across the various lines of business
Requirements
  • MIN 5 years experience in Influencer Marketing and Community Management for a top-tier consumer brand preferred
  • Experience within Influencer marketing includes: managing influencer programs, outreach strategies, content planning, understanding the paid promotion landscape for influencer content
  • Clear understanding of the Influencer Marketing landscape, importance and role of Influencer Marketing and best practices
  • Expert knowledge of popular social media channels including Instagram, Snapchat, TikTok, Facebook, X, YouTube, LinkedIn, etc.
  • Demonstrated understanding of social media best practices and tools- and proven success
  • Always staying up to date with the latest content, platform and industry trends and best practices for influencer marketing
  • Digitally savvy, understands how social fits into a broader 360° campaign
  • Demonstrated resilience in managing competing priorities/programs
  • Very strong writing and communication skills
  • Knowledge of social media analytics and reporting
  • Strong presentation skills, ability to host video content as needed
  • Experience building content plans, creating content and monitoring and responding to consumers on a consumer brand's social media channels
  • Experience supporting broader crisis management within an organization
  • An active profile on social media channels
  • Ability to prove successful track history by showcasing external rewards/recognition, is a strong asset
  • History working in-house at a corporate or an agency developing and executing influencer strategies and plans
  • Experience working with and managing an agency
  • Scrum / Agile methodology (asset)
  • Post-secondary education in Marketing, Journalism, PR or related field preferred