Remote Executive Account Leader

3 weeks ago


Montréal QC, Canada SRTX (Sheertex) Full time

Full Time] Retention Lead at SRTX (Sheertex) (United States) | BEAMSTART Jobs Retention Lead
Full Time
Remote Work
We’re looking for a Retention Lead who is strategic and operational-minded to manage the day-to-day of the Retention and Customer Lifetime Value efforts across the marketing organization. We are a company that prides itself on using technology to advance a once stagnant industry. Through our initial start of creating a fiber that the hosiery industry had never used before to our ongoing push to automate our manufacturing processes; the journey of Sheertex has a common thread of striving to be innovative in our use of technology. Even our method of selling direct-to-consumer through our online channels was uncommon in the hosiery industry, and is just another way Sheertex does things a little Differently.
As the Retention Lead , you will own and be responsible for vision, planning and implementation of retention and loyalty strategy, channels, communications and customer segmentation across email, future-state SMS and CRM.
You will begin tackling each retention channel one-by-one, ensuring the strategic vision, day-to-day management and process is sound, and jump in to iron out, clarify and recourse where necessary.
You will continue to evaluate both short and long term growth and revenue targets, and bring strategies, initiatives, tech solutions and communications to drive internal alignment and go-to-market plans to make our retention channels become sound revenue drivers.
Collaborate with our data team to review, organize and develop customer segmentation capabilities with behavioural, attitudinal, demographic data top of mind; 
Identify tools needed to continue building out tracking, reporting and retention data;
Develop, launch and monitor daily, weekly and monthly email marketing calendar and campaigns to derive insights to expand the organizations retention data; 
Manage and expand current referral program to drive continued penetration as it relates to revenue growth; 
Support the long-term health of our customer base by partnering with Integrated Marketing, Growth, Data and Analytics and Brand Marketing;
Drive data exploration and identify opportunities to build new retention programs and channels;
Provide the team with insights and trends for Marketing and CRM strategies as it relates to best practices and innovation in the retention marketing world;
Lead learning and optimization through experimentation, creative iteration, and testing.
5+ years of retention marketing experience across channels, including: segmentation, personalization, email, CRM, loyalty/rewards, SMS;
~ Experience working in e-commerce and quantitative analysis of business data;
~ Expert analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (quantitative/qualitative data);
~ Proven ability to work on interdisciplinary teams with parallel projects and agendas on tight deadlines;
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