Digital Marketing Lead
3 weeks ago
We are where marketing professionals go to excel in their careers without the risk of burnout. (I know, have you EVER heard a marketing agency say that ?)
We’re on the hunt for an experienced marketing professional to come on as our new Ads Manager
At Embodied Marketing, we're not a corporate company. We're a cutting-edge, innovative digital marketing agency, offering competitive pay and a non-traditional work environment & sometimes have to work non-traditionally to meet outcomes.
That said, we know better than anyone that marketing is extremely demanding and there will be times when you have to take the occasional call after hours or handle something on an account over the weekend. This might happen sometimes but this is why we are fiercely dedicated to taking care of our team.
We allow our team the flexibility to work remotely and manage their schedules autonomously. it's about fostering happiness and well-being. We trust that you’re going to show up at your best because you take yourself seriously as a professional, and in turn, we’ll support your growth, set you up for success, and skyrocket your career.
A collaborative partner leading the digital marketing industry together.
In this position, you will provide strategic advice around ad campaign optimization, managing between 10-12 client accounts. You will not only manage existing client accounts but also have the ownership to create new account structures and optimize those accounts in accordance with the clients’ respective marketing strategies.
Additionally, understanding the client’s strategy, determining appropriate audience behaviors that drive specific KPIs, and recommending changes to optimize performance.
Communicating with Account Managers about the success of the campaign, and offering suggestions for ways to improve in a proactive way
Strategic audience targeting and consistent optimization in all client accounts and campaigns
Understand all the metrics important to clients’ campaigns and make decisions based on the data.
Daily analysis of the performance of campaigns to ensure a low cost per result and an overall positive ROAs. Carefully managing the client’s budget and not exceeding the budget defined by the senior strategist or account manager.
Complete timely and accurate data & number entries for weekly client reports. Collaborate with the account manager to develop and provide context on strategic recommendations related to ad performance.
Stay on top of new techniques, strategies, and changes to test for better client results & campaign successes
Attend weekly status calls to keep up-to-date on performance and provide support during client meetings. Demonstrated ability to consistently discover & test new optimization strategies and tactics that improve your client’s major KPIs.
Proactively flag Account Managers around client strategy and results.
Complete understanding of the Facebook pixel, standard events, and third-party platforms (Clickfunnels, Kajabi, WordPress, EasyWebinar, etc.) Full understanding of projections and goals and showcasing the ability to operate in our core value of Data Drives Our Every Action and decision based on these goals.
Start-up ready - you have the confidence and problem-solving skills to be effective in situations with limited information and the ability to pivot with the priorities of the team and brand.
Mid - Expert level knowledge of Facebook advertising (minimum 1-2 years experience) with 2+ years of online marketing & sales funnel experience - specific experience with webinar funnels, live launches, and evergreen funnels .
Committed to ongoing education and training to stay on top of the Facebook platform, rules, regulations, strategies, and updates for proper ad execution, implementation & client success
Understanding funnel marketing strategies & the psychology of advertising to the customer journey
High attention to detail, proofreading, writing, and editing skills for accuracy
Must be interested in innovative, cutting edge digital marketing practices
Must be willing to have a flexible schedule (not 9-5 100% of the time)
Why you will love working at Embodied Marketing
At Embodied Marketing, we are obsessed with growth, innovation, client success, and constantly staying ahead of the curve. We offer the opportunity to work with a high-energy marketing team that thrives by empowering our employees and being receptive to new ideas that help accelerate our growth. We genuinely love digital marketing and hope you do, too
~ 100% Remote - work from anywhere
~7 - Paid federal holidays
~ 401k retirement benefits plan
~ Embodied Marketing is one of North America's fastest-growing digital marketing companies On average, we manage over $1M monthly in revenue for our client base of some of the most prominent leaders, influencers, and entrepreneurs rocking their respective niches from every corner of the globe. We help clients achieve their business goals by making bold moves, taking risks, and thinking differently. We are committed to building a diverse and inclusive team that’s representative of our audience.
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