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Digital Marketing Lead
4 weeks ago
Job details Here’s how the job details align with your profile . Job type
Temporary
Fixed term contract
Shift and scheduleMonday to Friday
Location
Remote
Full job description
As NGE’s Marketing Lead, you will work closely with the company’s Director of Operations and will lead a junior digital marketing specialist. You will execute the corporation’s strategic goals prior to launch of two novel software to the outdoor recreation segment. At NGE, full time indeterminate employment follows a successful term position.
In this role, the Digital Marketing Lead will, in consultation with the corporations President and the Director of Operations, develop and be responsible for the strategic goals, pathways, milestones and metrics for implementing digital advertising strategies. You will provide daily guidance to a newly recruited Digital Marketing Specialist to help you achieve goals and will report regularly to the Director of Operations. You must be motivated and work well in a closely linked and actively engaged team working towards hard deadlines.
Key Responsibilities:
- Conceive and lead the implementation of marketing campaigns that ensure traction with the outdoor market segments in North America year-round.
- Provide marketing/campaign performance reporting.
- Lead the development and redesign of our existing corporate marketing assets.
- Optimize campaigns on all paid channels to achieve maximum amount of Return on Investment.
- Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, LinkedIn, and other social platforms.
- Plan and manage the cost of trade shows in central Canada and the USA. Attend and participate in them.
- Guide the Digital Marketing Specialist about short-term priorities while on the longer-term tracks.
- Work with content and design teams to build new websites and upgrade existing using Square Space.
- Establish and track KPM’s.
- Report regularly, in writing and by way of presentation, to the corporation’s leadership about recent steps and performance, current activities, and future steps.
Qualifications:
The ideal candidate is enthusiastic, follows direction, learns quickly, and has marketed in the outdoor segment in summer and winter with demonstrated experience. You are more than comfortable in front of the camera.
- Post secondary and employment credentials that demonstrate a consistent career path that leads to this opportunity.
- Not less than 5 year’s experience in a Digital Marketing/Advertising role.
- Sold understanding of concepts such as measurement planning, customer journeys, content marketing and lead generation.
- Effective communication skills that cater to the market segments and the corporation.
- Excellent and natural on-camera poise and communication.
To submit your resume, please reach out to Cathy Cooley, Director of Operations, CCooley@nextgenenvironment.ca
Job Type: Fixed term contract
Contract length: 17 months
Schedule:
- Monday to Friday
Education:
- AEC / DEP or Skilled Trade Certificate (preferred)
Work Location: Remote
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