Digital Marketing Manager

Digital Marketing Manager page is loaded Digital Marketing Manager Apply locations Toronto Office time type Full time posted on Posted 4 Days Ago job requisition id J49404 Job Description Job Posting - Digital Marketing Manager

This is a hybrid role with a mix of remote and in-office working .

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. 

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

Business Overview:
The Digital Marketing Manager is responsible for creating exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity’s digital channels. Responsibilities include campaign planning and execution, maintenance, and continuous improvement of ongoing marketing campaigns, executing marketing automation programs, leveraging marketing A.I., and other related marketing technology initiatives. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.

How You'll Make an Impact:

 

1. Digital Marketing

• Plan and execute all digital marketing, including SEO/SEM, marketing database, and email campaigns.
• Identify trends and insights to optimize campaign performance.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Develop digital marketing strategies and campaigns to support organizational goals.

2. Campaign strategy and execution

• Collaborate with Sales, Marketing, Business Analytics and I.S. to develop a deep understanding of client preferences and design personalized customer journeys based on insights gleaned from data.
• End-to-end campaign execution including design, development, launch, and tracking.
• Automating content and campaigns.
• Developing new campaigns on a quarterly basis aligning with Fidelity’s overall key messages and brand.
• Executing lead nurture campaigns, re-engagement campaigns and onboarding campaigns to drive sales and build loyalty.
• Supporting FIC fund launch campaigns using marketing automation and lead generation.
• Developing and continuously refining lead scoring rules for handing over opportunities to the Sales teams.
• Developing and documenting marketing automation best practices including list management, optimization, data quality and troubleshooting.

3. Marketing effectiveness measurement and reporting

• Produce regular reporting and campaign tracking to increase marketing effectiveness.

Responsibilities include:

• Partnering with internal stakeholders such as Sales and Business Analytics to understand client segments.
• Tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales.
• Leveraging campaign analytics, along with industry, customer, and competitor insights to inform strategies and tactics.
• Optimizing marketing automation programs for maximum performance.
• Identifying and scaling marketing best practices – highest open rates, click through rates, form complete rates, engagement.
• Using industry best practices such as A/B testing and database segmentation to constantly refine learnings and improve performance.
• Developing regular reporting on campaign performance.

4. Automation, A.I. and digital execution subject matter expert

• Bring a wide range of digital expertise to all projects and act as a subject matter expert for marketing in areas such as automation and A.I.

Responsibilities include:

• Advising and assisting Products and Marketing teams on automation, digital execution, and A.I.-related projects.
• Working with internal technology partners to find innovative solutions to business problems.
• Collaborating with stakeholders such as Sales, Business Analytics, Finance and I.S. to build business cases for initiatives.
• Defining and writing business requirements for new projects and initiatives.
• Reviewing and signing-off on business requirements for related projects and acting as SME as needed.
• Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

What We Are Looking For:

• University degree, preferably in the field of Digital Marketing or equivalent experience.
• Minimum 3-5 years of digital marketing experience.
• Deep understanding of digital marketing, including marketing automation.
• Advanced knowledge of innovative marketing practices across multiple channels (email, webinars, SEM/SEO, display, social, events, etc.).
• Extensive marketing automation experience (Marketo preferred).
• Experience using CRMs (Salesforce preferred).
• Experience using digital analytics platforms for campaign reporting (e.g. Google Analytics, Tableau, Klipfolio).
• Understanding of HTML, CSS, and JavaScript development and constraints.
• Database administration expertise is an asset.
• Knowledge of website personalization and audience tools.

The Expertise You Bring:

• Creative thinking with a passion for growth and performance marketing.
• Excellent communication skills, both written and oral, are required.
• The ability to multi-task and manage multiple ongoing projects.
• Project management, organizational abilities, and strong analytical skills essential.
• Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment.

Current work authorization for Canada is required for all openings.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

Canada's Top 100 Employers 
o Greater Toronto's Top Employers 
o Canada's Top Family-Friendly Employers 
o Canada's Top Employers for Young People 

Great Place To Work Certified 

• Best Workplaces for Inclusion 
• Best Workplaces for Mental Wellness Best Workplaces for Today's Youth 
• Best Workplaces for Women 
• Best Workplaces in Financial Services & Insurance 
• Best Workplaces in Ontario 
• Best Workplaces with Most Trusted Executive Teams

Human Resource Director (HRD) - Best Place To Work 
o HRD - 5-Star Benefit Program 
o HRD - 5-Star Diversity & Inclusion Employer 

• Canadian Compassionate Companies – Certified 
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy 
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting 

Designations

• A Canadian Compassionate Company
• Great Place to Work (Dec 2022 - Nov 2023)
• Best Workplaces for Women 2023 by Great Place to Work

About Us

About Us

Fidelity Canada has become an employer of choice for talented people seeking rewarding career opportunities in the financial services industry. We look to hire outstanding individuals who want to maximize their potential and be challenged in all aspects of their professional careers.

To help our employees excel in their roles at Fidelity, we provide everyone here with the best training, resources and support possible throughout their careers. With our help, there’s no limit to what you can accomplish here.

We’re excited you’re considering Fidelity for your career plans. The Search Jobs section is your online source for job opportunities at Fidelity. Using our site is simple - just take a few moments to create an online profile for your ideal job. Your profile is then automatically matched to open positions and you are notified via e-mail each time a match is made. Or, if you prefer, you can search our list of jobs before registering with us.

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca

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