Digital Marketing Automation Specialist

4 weeks ago


Canada Sweat Pants Agency LLC Full time

FULL-REMOTE - Digital Marketing Strategist (Paid Ads Expert)
We have an unwavering commitment to performance, innovation, and fostering the growth of our clients. As brand owners and entrepreneurs, we were sick and tired of the typical agency antics. Over-promising and under-delivering, the finger-pointing, and in general just poor performance across the board. Sweat Pants Agency is now hiring an expert Digital Marketing Strategist to lead in the success and growth of our clients’ paid media channels.
As a Digital Marketing Strategist , you will own the strategy and decision-making behind our clients' paid ad accounts, take charge of the ad creative process, and collaborate on CRO, offers, and funnel testing.
What is a Digital Marketing Strategist ? Let's face it, it's not enough to just be a media buyer these days. To us, managing an ad account is more than understanding how to make the best buying decisions. Digital marketing strategists are growth partners–someone who can make decisions outside of the ad platform that improves in-platform results. Your main responsibilities will be to use paid media (primarily Facebook ads) and digital marketing strategies to drive customer acquisition and leads for our clients.

Manage and optimize Facebook (and other) ad accounts for our clients (if you don't know what managing a successful ad account entails, this job isn't for you)
Use off-platform strategies to improve in-platform performance (CRO, offers and funnel suggestions, creative strategy)
Regularly test and identify best media buying practices and trends
Stay up-to-date on the latest FB Advertising news, tools, and updates
Analytical and data-driven, non-deterministic without data
At least 2 years of experience managing multiple FB ad accounts
At least 2 years in direct-to-consumer e-commerce and lead generation marketing
Excellent ad copy and creative writing skills
Excellent understanding of marketing psychology and cognitive biases
Software skills including Google Sheets or Excel
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