Digital Marketing Manager
2 months ago
**Canada**
**Marketing - Digital Marketing /**
**Fulltime /**
**Remote**
- As the Digital Marketing Manager at ZayZoon, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a critical role in building and maintaining our digital assets, optimizing our online presence across web properties, landing pages, PPC and social media ads, and ensuring seamless, user-centric digital experiences aligned with our various stakeholders. This is an exciting opportunity to leverage your expertise in digital marketing to propel our fintech startup to new heights.
**Key Responsibilities**:
- ** Digital Strategy Development**: Develop and implement digital marketing strategies aligned with business objectives, leveraging a deep understanding of our target audience, market trends, and industry best practices.
- ** Digital Asset Management**: Oversee the creation, optimization, and maintenance of digital assets, including web properties, landing pages, PPC and social media ads, ensuring alignment with brand guidelines and stakeholder requirements.
- ** User-Centric Experiences**: Create responsive, customer-centric digital experiences across all touchpoints, optimizing user experience (UX) and customer experience (CX) to drive engagement, conversion, and retention.
- ** SEO and Technical SEO**: Lead SEO efforts, including technical SEO optimizations, keyword research, content optimization, and link building strategies, to improve organic visibility and drive qualified traffic.
- ** Data Analysis**: Utilize data-driven insights to inform decision-making and optimize digital marketing campaigns, leveraging tools such as Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc.
- ** PPC and Social Media Advertising**:Develop and manage PPC and social media advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic and conversions.
- ** Performance Monitoring**:Monitor key performance indicators (KPIs), track campaign performance, and prepare regular reports to assess the effectiveness of digital marketing initiatives and identify areas for improvement.
- ** Budget Management**: Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.
**To be successful in this role, you need to be someone who**:
- Has extensive experience in digital marketing, with a focus on building and optimizing digital assets, PPC and social media advertising, SEO, and data analysis.
- Demonstrates a deep understanding of various digital marketing platforms and tools, including Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc.
- Possesses strong project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Shows a proactive and strategic approach to digital marketing, with a focus on driving measurable results and continuous improvement.
- Exhibits excellent analytical skills, with the ability to interpret data and insights to inform decision-making and optimization strategies.
**ANYTHING ELSE YOU MIGHT NEED TO KNOW**
We wish to thank all qualified applicants for their interest in joining our team
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