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CRM/Digital Marketing Coordinator

1 month ago

Canada Beiersdorf AG Full time

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Cascade the global digital strategy for Hansaplast to a winning local strategy for Germany
Lead holistic digital operations and drive excellence in search, social and retail media with the clear ambition to be Best in Class for our Always On touchpoints
Operate with clear metrics and KPIs to drive brand and sales objectives
Define relevant digital touchpoints and platforms in line with brand strategy and KPIs and continuously improve brand presence
Set up activities and define priorities based on brand and business objectives
Ensure impactful digital activations and initiatives to deliver market share uplifts
Provide the business with an in-depth understanding of the digital landscape
Proactively push the digital transformation process with the help of agency expertise, global know-how and country exchange
Selection, briefing and strategic steering of digital agencies
Responsible for the digital budget
University degree in Communication, Corporate Communication/ Digital disciplines/ Marketing or Economics, Digital Media
Undertaken the role of Digital Brand Manager or similar with a strong level of experience in this area and preferably in similar industries
Experience in development and implementation of digital strategies and digital brand management
Know-how relating diverse digital marketing touchpoints: Websites, CRM, Newsletters, Social Media, Influencers, Search, Mobile, Content and Performance Management
Fluent in German and English
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.

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