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Coordinator, Digital Marketing
2 weeks ago
**RESPONSABILITÉS**
- Assurer la liaison et la communication entre les équipes de marketing numérique et de conception, ainsi qu'avec les agences et partenaires externes.
- Faire preuve d'excellence en matière de gestion de projet en utilisant un outil de gestion de projet (Asana) pour assigner des tâches et des échéances et faciliter une communication claire.
- Créer des briefings de conception complets et ponctuels pour les projets de marketing numérique ; innover et mettre à jour le processus de briefing pour atteindre les objectifs de l'entreprise, le cas échéant.
- Superviser la réalisation des projets pour s'assurer que les actifs sont conformes à la marque, répondent aux besoins de l'entreprise et respectent les délais.
- Créer le calendrier des infolettres électroniques pour promouvoir les produits, les événements et les initiatives de la marque, conformément au calendrier marketing annuel.
- Optimiser les listes de diffusion : développer des segments d'audience, des listes de ciblage et des messages clés basés sur les parcours des clients et les objectifs de l'entreprise.
- Élaborer et mettre en œuvre des stratégies d'acquisition de courriels et de conservation de la base de données.
- Recueillir et analyser les données de la base de données des courriels afin de poursuivre l'évolution des stratégies de distribution et de contenu.
- Produire des rapports mensuels sur le succès des campagnes numériques pertinentes en utilisant des outils d'analyse et en élaborant des critères de référence clairs.
- Maintenir des informations précises sur les magasins et les heures d'ouverture sur toutes les plateformes numériques à l'aide de l'outil de gestion des données Uberall, dans le cadre de la stratégie globale de communication numérique.
- Soutenir l'équipe marketing pour toute autre tâche importante.
**EDUCATION**
Diplôme universitaire en commerce, marketing ou équivalent.
**EXPERIENCE**
- 3 à 5 ans d'expérience en marketing numérique
- De l'expérience en rédaction pour des produits de luxe est un atout.
- De l'expérience dans le domaine de la vente au détail est un atout.
**COMPÉTENCES**
- Excellent sens de l'organisation et souci du détail.
- Analytique et stratégique avec les ICP (KPI) numériques et le suivi des performances.
- Capacité à collaborer avec des partenaires interfonctionnels.
- Excellentes compétences en matière de gestion de projets et capacité à gérer des priorités multiples et simultanées.
- Une bonne connaissance de MSOffice (Word, Excel, PowerPoint et Outlook) est requise.
- La maîtrise des logiciels de marketing et de gestion de projet, notamment Mailchimp, Microsoft D365, Uberall et Asana, est un atout.
- Bilingue - Maîtrise de la grammaire, de l'orthographe et de la ponctuation en anglais et en français.
**Responsibilities**
- Act as the key liaison and communicator between the digital marketing and the design teams as well as with external agencies and partners
- Demonstrate project management excellence through the use of a project management tool (Asana) to assign tasks, deadlines and facilitate clear communications
- Create comprehensive and timely design briefs for digital marketing projects; innovate and update the briefing process to fulfill business objectives when needed
- Oversee project delivery to ensure that assets are on-brand, fulfills business needs, and respect deadlines
- Mailing list optimization: develop audience segments, targeting lists, and key messaging based on customer journeys and on business objectives
- Produce monthly reports on success of relevant digital campaigns using analytics tools and developing clear benchmarks
- Maintain accurate store information and opening hours on all digital platforms using the Uberall data management tool, as a part of the overall digital communications strategy
- Support the marketing team with any other relevant tasks
**Knowledge and Skills Required**
**EDUCATION**
- University degree in Business, Marketing, or equivalent
**EXPERIENCE**
- 3
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