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Coordinator, Digital Marketing

4 months ago

Canada Maison Birks Full time

**Job Objective**

**Responsibilities**
- Act as the key liaison and communicator between the digital marketing and the design teams as well as with external agencies and partners
- Demonstrate project management excellence through the use of a project management tool (Asana) to assign tasks, deadlines and facilitate clear communications
- Create comprehensive and timely design briefs for digital marketing projects; innovate and update the briefing process to fulfill business objectives when needed
- Oversee project delivery to ensure that assets are on-brand, fulfills business needs, and respect deadlines
- Mailing list optimization: develop audience segments, targeting lists, and key messaging based on customer journeys and on business objectives
- Produce monthly reports on success of relevant digital campaigns using analytics tools and developing clear benchmarks
- Maintain accurate store information and opening hours on all digital platforms using the Uberall data management tool, as a part of the overall digital communications strategy
- Support the marketing team with any other relevant tasks

**Knowledge and Skills Required**

**EDUCATION**:

- University degree in Business, Marketing, or equivalent

**EXPERIENCE**:

- 3 - 5 years of experience in digital marketing
- Experience in copywriting for luxury products an asset
- Experience in retail a strong asset

***:
**SKILLS**:

- Excellent organizational skills and attention to detail
- Analytical and strategic with digital KPIs and performance tracking
- Ability to collaborate with cross-functional partners
- Strong project management skills with the ability to handle multiple, simultaneous priorities
- Understanding of MSOffice (Word, Excel, PowerPoint and Outlook) is required
- Proficiency in marketing & project management software including Mailchimp, Microsoft D365, Uberall, and Asana is an asset
- Bilingual - Proficient in grammar, spelling, and punctuation in English and French