Manager, Loyalty Promotions

2 weeks ago

Mississauga, Canada Rexall Pharmacy Group ULC Full time

The Role: Manager, Loyalty Promotions & Operations


At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the “I²CARE” values. Talk about a dream team


Job Purpose:

Reporting to the Sr Manager, Loyalty Operations & Customer Insights will lead Rexall’s loyalty merchandising strategy. The Manager will collaborate with cross functional teams to plan and execute promotional strategies that support the business and vendor partners across in-store, flyer and digital channels. The Manager oversees the loyalty’s OPEX, CAPEX and promotional budget, as well as annual vendor contracts.


What you are looking for:

  • A closely connected culture
  • A total rewards package meant to enhance your work-life flexibility
  • Fully utilizing your talent
  • Professional growth and development via challenging projects and assignments
  • Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network

What you will be doing:

Leads the annual loyalty promotional planning and optimization process


  • Develops Front Shop Loyalty marketing campaigns to increase customer engagement and generate incremental sales & margin
  • Provides timely, accurate campaign analysis to enable sound and well-informed business decisions
  • Works closely with customer insights and analytics team to monitor results and optimize plans to drive business objectives.
  • Develops, negotiates and communicates robust vendor packages to build sustainable vendor engagement in the loyalty program
  • Works closely with Loyalty partners including RBC, MD and PPN groups to plan, build and execute bespoke offers to support the needs of these partners.
  • Manages the loyalty budget, and related expenditures & forecasting
  • Manages internal communications to stores and liaises with Operations to ensure awareness and support of all customer retention efforts
  • Acts as an escalation point for all loyalty customer services issues
  • Manages and collaborates with Merch team to execute loyalty special events and contests
  • Liaises with marketing regarding creative and marketing materials
  • Plans and monitors timelines to ensure effective execution of loyalty programs.
  • Works with merchandise services & IT to ensure the effective execution of loyalty programs
  • Collaborate with external partners to develop and implement loyalty promotions and support strategies


How you will succeed:

  • 2 to 3 Year College Diploma
  • University degree in a related discipline such as Business Administration or MBA is considered an asset
  • Minimum 5 years’ relevant experience in a marketing/retail environment.
  • Minimum 3 years of managerial/people development experience
  • Strong leadership and team building skills.
  • Strong business acumen and analytical skills
  • Strong attention to detail, planning and organization skills.
  • Understanding and experience with retail loyalty programs
  • Must be detail-oriented with excellent organizational skills.
  • Proficient in Microsoft Word, Excel & PowerPoint.
  • Strong communication skills both written and verbal.
  • Proven ability to work in a fast-paced, multi-task environment.
  • Retail store experience would be considered an asset.


At Rexall, we are better together. We serve our customers, partners, and patients best—we are our best—when everyone brings their true self to work. Our connected, inclusive culture celebrates our lived experiences, backgrounds, expertise, and self-expression to let us win as one team. Leveraging our differences distinguishes us and brings out our best performance.

Are you #ALLin?


Rexall Pharmacy Group ULC is committed to providing an accessible environment for all of our customers, employees, and job applicants. Rexall Pharmacy Group ULC will make available to any selected applicants’ accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.

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