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Demand Gen Marketing Manager

2 months ago

Canada Thrive Internet Marketing Agency Full time

Thank you for checking us out We are a full-service digital marketing agency headquartered in Arlington, Texas, with a diverse team of over 200 members, respectfully referred to as Thrivers, from 13 different countries. Our success is built on sustainable growth driven by strong relationships and proven results for our clients.


Here is where you come in We are looking for passionate, ambitious go-getters who have a growth mindset to build a world-class marketing agency. We stop at nothing less than building our teams with A-players who care about their work, and their clients and literally want to win.


Our founder, Matt Bowman, recently announced that Thrive just made the Inc. 5000 list of America’s fastest-growing companies for the seventh consecutive year We want you to be a part of making it another seven years in a row


Role Summary:

As a Demand Generation Marketing Manager, you will be pivotal in planning, developing, implementing, and managing lead generation strategies for Thrive’s brands. You will leverage your expertise to stay ahead of industry trends while mentoring and managing a team of strategists to ensure the success of our digital marketing campaigns.


Responsibilities:

  • Developing and implementing organic and paid strategies to meet lead goals
  • Prepare and manage digital marketing budgets and review P&Ls
  • Measuring and reporting on performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Set up and manage website analytics and conversion tracking.
  • Collaborate with internal teams to create funnels, optimize user experience, run CRO tests and improve conversion rates.
  • Managing the creation of site, blog and long-form content for our portfolio of websites.
  • Perform keyword research (discovery and expansion) to optimize existing content and uncover new opportunities.
  • Managing and improving organic rankings and leads.
  • Brainstorm new and creative growth strategies, then implement those strategies.
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing. Provide thought leadership and perspective for adoption where appropriate.


How Success Will Be Measured:


Your success will be measured by your ability to meet and exceed Sales Qualified Lead (SQL) goals for Thrive and its brands. Daily lead tracking against monthly goals will be critical, along with maintaining a healthy budget surplus to keep the cost per lead within an acceptable range.


Monthly Campaign Evaluation and Reporting:


You will monitor, evaluate, and adjust strategies based on campaign results, setting goals for the following month based on analysis. You’ll provide feedback and highlight key progress areas to align with lead generation goals.


Staff Leadership, Development, and Training:


As a Manager, you’ll guide and develop your team, offering technical training and daily support. You will also ensure the effective use of Thrive’s management tools to maximize overall job performance.


In This Role, You’ll Get To:

  • Be diligent in responding to project tasks, emails, and video conferences.
  • Ensure fast and reliable internet connectivity and have a suitable computer (PC or Mac).
  • Uphold our core values of honesty, integrity, respect, hard work, and high-quality output.
  • Maintain strong organizational skills, keeping detailed task lists and avoiding mistakes.
  • Communicate regularly with the Thrive team and clients when necessary.
  • Work collaboratively, demonstrating teamwork and a sense of urgency.
  • Act with professionalism, both internally and with our clients.


Here Are Some Things That You Will Get From Us:

  • Remote Work, and Flexibility - we understand the importance of work-life balance and are committed to embracing remote work so that employees can thrive both personally and professionally.
  • Opportunity to Learn and Develop With Our Team - we believe in continuous growth and development as a comprehensive approach to nurturing your skills, expanding your knowledge, and supporting your professional journey.
  • Collaborative Culture - our collaborative culture is built on the belief that the collective strength of our team members brings forth creativity, diverse perspectives, and remarkable achievements.
  • Entrepreneurial Spirit - we encourage creativity, innovation and taking ownership of projects where you will contribute your ideas and drive initiatives.
  • Recognition and Rewards - we believe in acknowledging and celebrating the exceptional contributions and dedication of our employees. Our recognition and rewards program is designed to create a motivating and fulfilling work environment where achievements are not only noticed but also rewarded. We understand that our employees are our most valuable asset, and their success is integral to our collective growth.
  • Compensation - strong compensation package for all Thrivers.
  • Company Bonus - everyone wins
  • Generous Paid Time Off
  • Health Benefits - full health benefits for U.S. Thrivers and health stipends for all global Thrivers.
  • Remote Work Stipends - set up your workspace and receive a $600 reimbursement every three years.
  • Parental Leave
  • Charity Matching Program
  • Off-The-Charts Culture and So Much More


We have a multi-step interview process that is extremely thorough and one that might seem more robust than what you have been a part of in your past career. We have found how important it is to give you the time you need to get to know us, and in the same way, we want to invest in getting to know you as we move through the interview process.


We hope you will find several compelling reasons to apply for this role and we look forward to hearing from you


Please include your portfolio in your resume or send it to Michelle Allen, Digital Marketing Recruiter at Thrive.

michelle.allen@thriveagency.com