Demand Marketing Lead

4 weeks ago

Canada Shopify Full time
About the Role

We're seeking a seasoned Demand Marketing Lead to drive growth and revenue for our Merchant Services. As a key member of our Revenue Marketing team, you'll develop and execute multi-channel lifecycle marketing campaigns that drive adoption and retention of our services.

This role requires a strategic thinker who can identify and prioritize initiatives, collaborate with cross-functional teams, and manage multiple stakeholders to achieve common goals. If you have a track record of building and managing lifecycle marketing programs, driving customer engagement, and revenue outcomes, we'd love to hear from you.

Key Responsibilities:

  • Develop and execute multi-channel lifecycle marketing campaigns to drive adoption and retention of our Merchant Services.
  • Collaborate with cross-functional teams to develop integrated marketing programs that drive customer engagement and revenue outcomes.
  • Create and manage customer segmentation and targeting strategies to optimize the customer journey.
  • Develop scalable programs that generate and nurture leads, leading to product adoption and merchant retention.
  • Oversee campaign tactics to develop and cultivate sales leads into long-term merchants.
  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
  • Contribute to Sales Pipeline Meetings to ensure appropriate insight is gathered to optimize MQL to SA transition and address challenges in pipeline progression.
  • Analyze campaign data and key performance metrics to measure effectiveness and optimize performance.

Qualifications:

  • Extensive experience in demand and lifecycle marketing, preferably within a B2B SaaS environment.
  • Proven track record in marketing revenue-focused roles with strong project management skills.
  • Experience in leading, managing, and executing marketing campaigns that drive value for existing customers/merchants.
  • Ability to work effectively across sales, marketing, product, and finance teams, demonstrating strong communication and interpersonal skills.
  • Ability to manage multiple priorities in a fast-paced environment, resolving ambiguity and making quick decisions.
  • Proficiency in marketing automation, A/B testing, and data analysis.
  • Comfortable with data, reporting, and identifying opportunities.

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