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Marketing Lead

2 months ago

Canada Insightplatforms Full time
Job Title: Demand Generation Marketing Lead

We are seeking a highly skilled Demand Generation Marketing Lead to join our team at Insightplatforms. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for the company.

About the Role:

The Demand Generation Marketing Lead will report to the VP of Marketing and be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation, lead generation through events and search engine marketing, and optimizing the use of our website as a lead generation channel.

Key Responsibilities:
  • Develop and implement demand generation strategies to drive lead growth and revenue
  • Manage and optimize paid social, paid search, and retargeting channels
  • Guide SDR campaigns and set goals for conversion of leads to opportunities
  • Track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
  • Monitor industry trends and stay up-to-date on new technologies and techniques
  • Assist in landing page and content development to target customers throughout the customer lifecycle
Requirements:
  • 4-6 years of experience in demand generation or a related field
  • Proficiency in marketing automation and CRM software (such as Pardot, Mailchimp, and Salesforce)
  • Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
  • Strong analytical skills, with experience analyzing data and making data-driven decisions
  • Knowledge of sales techniques and strategies
  • Post-secondary degree in marketing or related field
  • Experience in the market research industry is a plus
What We Offer:

We offer supportive and flexible work arrangements to all our employees – a mix of in-office and virtual. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.