Marketing Lead

2 months ago


Canada Insightplatforms Full time
Job Title: Marketing Lead - Demand Generation

We are seeking a highly skilled Marketing Lead - Demand Generation to join our team at Insightplatforms. As a key member of our marketing team, you will be responsible for developing and implementing strategies to generate leads and revenue for our company.

About the Role:
  • Develop and execute marketing programs to capture and nurture marketing leads across multiple channels.
  • Identify new marketing activities that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC.
  • Manage paid social, paid search, and retargeting channels to drive lead generation.
  • Collaborate with the sales team to set goals for conversion of leads to opportunities and manage the team.
  • Track marketing campaign ROI and adjust budget allocation in line with results and annual sales objectives.
  • Stay up-to-date on industry trends and new technologies to inform marketing strategies.
Requirements:
  • 4-6 years of experience in demand generation or a related field.
  • Proficiency in marketing automation and CRM software (such as Pardot, Mailchimp, and Salesforce).
  • Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
  • Strong analytical skills with experience analyzing data and making data-driven decisions.
  • Knowledge of sales techniques and strategies.
  • Post-secondary degree in marketing or a related field.
What We Offer:

We offer a supportive and flexible work environment with a mix of in-office and virtual work arrangements. Our team is passionate about delivering innovative solutions to our customers, and we're looking for someone who shares our vision.



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