Demand Generation Marketing Lead

4 weeks ago


Canada Insightplatforms Full time
Job Title: Demand Generation Marketing Lead

We are seeking a highly skilled Demand Generation Marketing Lead to join our team at Insightplatforms. As a key member of our marketing team, you will be responsible for developing and executing strategies to generate leads and revenue for our company.

Job Summary:

The Demand Generation Marketing Lead will be responsible for creating and implementing marketing programs that capture and nurture marketing leads across multiple channels. This includes outreach to our existing database through marketing automation, lead generation through events and search engine marketing, and optimizing the use of our website as a lead generation channel.

Key Responsibilities:
  1. Develop and execute marketing campaigns that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC.
  2. Deliver against weekly, monthly, and quarterly lead generation targets.
  3. Support the forecasting of lead generation targets.
  4. Directly manage paid social, paid search, and retargeting channels.
  5. Guide SDR campaigns, set goals for conversion of leads to opportunities, manage and develop the team.
  6. Track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives.
  7. Monitor industry trends and stay up-to-date on new technologies and techniques.
  8. Assist in landing page and content development to target customers throughout the customer lifecycle.
Requirements:
  1. 4-6 years of experience in demand generation or a related field.
  2. Proficiency in marketing automation and CRM software (such as Pardot, Mailchimp, and Salesforce).
  3. Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
  4. Strong analytical skills, with experience analyzing data and making data-driven decisions.
  5. Knowledge of sales techniques and strategies.
  6. Excellent communication and collaboration skills.
  7. Post-secondary degree in marketing or related field.
  8. Experience in the market research industry is a plus.
  9. Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Location:

This position is open to all applicants located in Canada, although preference will be given to those located in Ottawa and those willing to work within the Eastern Time Zone.

We offer supportive and flexible work arrangements to all our employees – a mix of in-office and virtual.


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